Borrell Associates is a US-based research and consulting firm with considerable expertise in local media and advertising. As well as offering consulting services, they produce in-depth sector specific reports on media expenditure and trends in both print and online channels.





ICMA has negotiated a 20% discount on the cover-price of US$ 995 of the following reports (this is only available to ICMA members outside of North America). The discounted price is US$ 796 and you can download and preview the executive summaries of each report for free.

• 2007 Online Auto Advertising Shifts Into High Gear (May '07) - executive summary
  
• 2007 OUTLOOK: Pac-Man Pace For Local Online Advertising (Sept '06) - executive summary 
• Online Real Estate Advertising: 2006 UPDATE (July '06) - executive summary 
• What Local Media Sites Earn: 2006 SURVEY (Apr '06) -  executive summary 
• Local Advertisers Plow US$1 Billion Into Search (Mar '06) - executive summary
  
• 2006 OUTLOOK: Online Recruitment Advertising (Jan '06) - executive summary

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