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Some useful tips from a local search start-up
I came across an article from Max Jennings, the founder of Welovelocal.com, a local search start-up based in the UK.

Welovelocal.com is actually more of a cross between a social networking site and a local search site, and is limited to London at the moment but is planning to roll out nationwide very soon.

Max gives seven "lessons" that he's learned from the start-up and roll-out process, and some of these, particularly the last one about people expecting you to be as good as Google, are tough but true. Definitely worth a look and asking yourself if you take account of all seven.
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