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Things you should be thinking about doing...
Two angles on the same topic for today's blog post, the topic being "stuff you should be doing".

Yesterday I came across a standard press release from RH Donnelley about their roll-out of the DexKnows.com service across all of RH Donnelley's US markets (DexKnows.com is the online repository for all RH Donnelley's local directory information). Nothing very exciting except that the list of features DexKnows.com offers reads like a list of "stuff classified media publishers could/should be doing to add value to their sites and make them more interactive". View the full list here.

My second epiphany was an article on SEO and when/how it should be integrated into website development. (Confession here: whilst we did some basic SEO when we developed the ICMA site, the more I learn about it, the more I realise we've missed; I suspect that I'm not alone.). Read the article here and promise yourself that the next website iteration that you do, you'll take some of these recommendations into account.

Here endeth today's lesson...
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