International Classified Media Association Online

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Jim Clouse

Founder/CEO, ClikitySplit.com, USA

Jim Clouse is the Founder/CEO of ClikitySplit.com, the world’s first and only visual marketing and “find” engine. Jim, in the online mapping business 10 ½ years, first displayed search results via GPS in April 1998 on static maps.

Jim quickly realized that displaying points of interest via GPS gave that entity tremendous visual marketing power. Thus the conception of ClikitySplit. It literally took nine years for the technology (and for broadband becoming common) to catch up with the idea.

ClikitySplit possesses revolutionary technology, empowering both the advertiser and the end user. Advertisers build their “dynamic billboards” in minutes, using all the rich multimedia tools (video, audio, slideshow, scrolling ticker, etc.) available today plus 10,000 characters of text. The end user experience is enriched due to unique sorting features, the ability to start a new search with only the click of a radio button, fast comparison shopping, and no “push” advertising.

ClikitySplit is presently forming strategic partnerships and licensing its technology worldwide.
www.clikitysplit.com

Beverly Crandon

Consultant, Classified Intelligence/AIM Group, Canada

Beverly Crandon, of Toronto, is a new media and client-contact center expert. She has more than 11 years of hands-on experience in strategic planning, publishing, business-unit development project and product management and contact-center management. She led a 250-employee team for Trader Corporation, the largest classified-ad company in Canada.
www.classifiedintelligence.com

George Dratelis

Director of Client Revenue Enhancement, Adicio INC, USA

Dratelis has worked in the internet media business for 12 years and the newspaper industry since 1997. His initial foray was the Virtual Cape Cod project - the first regional portal site for the Cape Cod tourism industry in 1996. After leaving this startup company he worked as an internet consultant for companies in the Cape Cod and Boston area.

He joined the Cape Cod Times in August of 1997 and was promoted to Online Advertising Manager in 1998. Cape Cod Online experienced significant growth in traffic and ad revenue along with recognition in the industry for having a comprehensive portal approach to the marketplace. Taking a cue from the NAA's white paper - "Saving Main Street" - he created a successful e-commerce shopping site. He participated in corporate internet advisory committees and spoke at the NAA Connections conference and the E&P Online Classifieds conference in 1999. <-P In 1999 he was promoted to Corporate Internet Marketing Director for Ottaway Newspapers, Inc. and worked as a consultant to each paper to assist them in meeting their internet development goals. During his time at Ottaway he was instrumental in numerous initiatives to enhance the internet program including the implementation of online classifieds and verticals. One key initiative was bringing Ottaway into the Real Cities Network and the CareerJournal.com National Employment Network.

He was featured in an Editor and Publisher interview in 2003 and served two terms as a member of the NAA's Digital Media Federation Board of Directors. He left Ottaway in 2005 and joined the Lee Enterprises Interactive Media department. During his time at Lee Enterprises he was involved in web design, online community development, social networking prototypes, online video strategy and sales training.

In July 2007 he joined Adicio, Inc. as Director of Client Revenue Enhancement. His role is to help Adicio clients generate greater online advertising revenue.
www.adicio.com

Alfredo Escolar

Founder, Evisos.com Global Classifieds / Vaclip.com Video Classifieds, Argentina

Alfredo Escolar was born in Mendoza, Argentina in1973. He obtained his graphic designer degree at National University of Cuyo, currently he works as web and graphic designer and holds a position as Design Professor at University of Aconcagua. He is an associate of Estudio Logos S.R.L., a graphic and web design studio with over 40 years of business experience in Argentina. The firm has been dedicated to web, packaging, brand design and worked as a creative publicity agency.

Around 1998, Alfredo started to develop internet projects, one of its highlights is evisos.com, a classifieds ads site with presence in more than 30 countries worldwide which has been experiencing an intense growth in terms of traffic and ads posted. Presently, these classified ads sites have reached more than 5.000.000 page views and over 1.500.000 unique visitors per month. The group owns the brand "Evisos" for Spanish and Portuguese speaking countries, and "Adeex" for other languages. Another relevant web project of Alfredo is "Vaclip.com", a video classifieds ads website that offers via a youtube style the possibility to buy, sell and promote articles and services.

At this moment, Alfredo is focused in expanding the international presence of Evisos.com by incorporating new features and services, in addition to the development of new web projects.

www.evisos.com

Jeff Evans

Mountain Vision INC, USA

Jeff Evans has been seeking out the most unique challenges in the world of adventure for over a decade. Whether hanging from a helicopter rescuing climbers in need, competing in an Eco Challenge or guiding a blind man to the summit of Mt Everest, Jeff has planned out and executed many projects that on first glimpse seem quite unlikely to be successful. In order to face these challenges, Jeff has had to construct an attitude of success which includes an algorithm based on foresight, preparation, physical strength, mental fortitude and perseverance. He refers to this collection as MountainVision.
www.mountainvision.com

Pete Flint

Founder and CEO, Trulia, USA

Pete has a strong background in technology and consumer online services, having worked for organizations including IBM, JP Morgan and Battery Ventures. Most notably, Pete handled Interactive Marketing and Business Development for Europe's largest online travel company, lastminute.com. As part of the original launch team, he helped grow the company to more than 2,000 employees in 12 countries and over US$1 billion in annual transactions, resulting in the company's acquisition in 2005 by Travelocity for more than US$1.1 billion. Pete earned his Master's degree in Physics from the University of Oxford and his MBA from Stanford University. His inspiration for Trulia came from the challenges he faced during his own home research online, after which he committed to build an intuitive online search tool to help fellow home buyers locate and make sense of the vast amount of real estate information on the Web, combined with a business model that made sense for brokers and agents.
www.trulia.com

Maciej Galecki

Founder and CEO, bluerank, Poland

Maciej is a brain innovator of bluerank – the search engine marketing agency focused on consulting international and multinational projects in the field of classified media. Before founding the agency in 2005, he provided SEM services and expertise to Euro RSCG. The author of numerous publications and best practice whitepapers related to search engine marketing strategies, usability and analytics methods to deliver performance and results, he is a frequent guest and speaker of search, e-marketing and e-commerce business conferences and seminars.

His professional interests are also closely related to performance marketing. He is a Scrabble master and is a great fan of salsa LA style while not working on business issues. Under his command bluerank joined IAB Poland and SEMPO as a first Polish company. The agency puts in a lot of educational effort in order to increase awareness and promote the value of search engine marketing.

Several members of ICMA are already in close cooperation with bluerank. As a result more than 40 classified websites are improved on a daily basis.
www.bluerank.com

Anupam Gupta

President and CEO, Mixpo, USA

Anupam is the CEO of Mixpo, where he is responsible for the vision, business and product strategy, and building the team for flawless execution. His passion is developing and growing scalable online services, based on a strong appreciation and understanding of customer needs. He has a strong background in technology and online services.

Before Mixpo, he spent 8 years as a senior business leader in Microsoft's Online Services Group. Most notably, he led the Product Management teams for MSN Messenger, the largest instant messaging service in the world, and MSN Spaces, one of the largest blogging services. Over the years he led many other major global initiatives for MSN including product management for the initial releases of MSN Mobile, driving customer acquisition programs for internet access and other subscription services, and expanding the communication services business across Europe. He holds an MBA from Cornell University and an undergraduate engineering degree in computer science from Birla Institute of Technology & Science, India.
www.mixpo.com

Morgan Jones

President, eCommerce Intelligence, USA

Morgan Jones is the President of eCommerce Intelligence, a search engine marketing and website analytics consulting company based in Orlando, Florida. eCommerce Intelligence is a Google Analytics Authorized Consultant and works with companies ranging in size from startups to the Fortune 500 in optimizing their internet marketing objectives by utilizing web analytics.

Prior to founding eCommerce Intelligence, Morgan co-founded GreekInternetMarket.com, one of the largest Greek food retailers on the internet, where he was responsible for business development, IT and marketing for the company.

Morgan holds a BS in Engineering and an MBA emphasizing Entrepreneurship and Marketing from San Diego State University.
www.eComIQ.com

Sharon Knitter

Senior Director of Consumer Products, Cars.com, USA

Sharon Knitter is the senior director of consumer products at Cars.com. In this role, Knitter oversees the management and development of Cars.com’s growing suite of products aimed at enhancing the site’s experience and relevance for consumers. Knitter leads initiatives on all current and emerging products at Cars.com including mobile, private party sites, and Mother Proof. Knitter joined Cars.com in May 2006 as the director of product management. She was integral to the development, launch and success of Cars.com’s mobile initiative, which brings the best of Cars.com to shoppers on the go. She is also the Co-Chairman of the Mobile Committee of the Interactive Advertising Bureau.

Knitter joined Cars.com from the Tribune Co., where she began in 1987 as a research manager. During her tenure, Knitter held a variety of strategic positions including the director of Recruitment Strategy for Tribune Publishing and manager of advertising development. Most recently, she served as the director of business development for Tribune Interactive, where she was responsible for identifying and analyzing new opportunities, joint ventures and acquisitions as well as the management of Tribune Broadcasting's websites. Additionally, she assisted in the development of mobile products for Tribune Interactive.

Before joining the Tribune, Knitter was the manager of research and strategic planning for Sitmar Cruises in Los Angeles and manager of research at Knapp Communications, publisher of Architectural Digest and Bon Appetit magazine.
www.cars.com

Peter Lamb

President, Lamb Consulting, USA

Born and raised in Cape Town, South Africa, Peter Lamb is a strategic marketing consultant, based in Miami, Florida. A former IBM'er in South Africa and Vice President of Sales and Marketing for Harte-Hanks The Flyer in Miami, Peter translates sophisticated marketing principles and concepts learned at the Harvard Business School, into a hands-on approach to generating new revenue streams.

Peter currently consults with the Community Papers of Florida; El Clasificado, the largest weekly Spanish publication in the country; Ventura County Parent, a parenting publication in Los Angeles, California; Classified Technologies Group; and has advised shoppers and weeklies nationwide with circulation from 20,000 to more than 8 million households.

Most recently, he has been actively involved in the branding and positioning of free papers, to gain more exposure and credibility with national agencies.

Shuki Lehavi

CEO, Co-Founder, Gumiyo INC, USA

Shuki Lehavi is an avid technologist with over a decade of successful experience in managing and developing enterprise applications in the banking, healthcare, automotive, and mobile industries. As CEO of Gumiyo, Shuki leads application development and business development. As a co-founder, Shuki helped shape the vision and mission of Gumiyo, and is committed to revolutionizing the mobile online marketplace. Prior to Gumiyo, Mr. Lehavi served as the Vice President of Software Development at 5Square Systems, a leading software development company based in Westlake Village, CA focused on applications for the automotive dealership industry. There he led the formation of the development group to deliver 5Square's flagship application. Prior to his role at 5Square, Shuki led a large team at OAO Healthcare Solutions through the research and development of one of the most challenging enterprise applications in the healthcare market. Mr. Lehavi holds a B.A. in Business Administration and Economics from Hebrew University in Jerusalem.
www.gumiyo.com

Frank Lucero

Founder and CEO, Adfare Video Solutions, USA

Frank Lucero founded Adfare over eight years ago with the intent to provide low cost online video solutions that businesses of all sizes could afford.

It took over three years before a single video clip was sold by Adfare but at that time many people were leaving internet marketing and thought that it was a passing fad.

Frank thought differently, and stuck with his beliefs that the internet would come back and that video would lead the way.

Plus the fact that Frank had just retired from a successful career on the Los Angeles City Fire Department where he was promoted up through the ranks to become a Captain and had placed many of his retirement dollars into Adfare so he was in for the long haul.

Frank’s Fire Department background provided him with a strong customer service belief that if you provide good service, a great product at low rates everyone wins.

Frank’s working role today has changed from building videos, calling in payroll, emptying trash cans, buying new equipment into one of leading the online video production charge that is providing new revenue streams for directories, newspapers, search engines and website owners all over the internet.
www.adfare.com

Suzanne Moquin

President, LesPAC.com, Canada

Suzanne Moquin has held the position of President of LesPAC.com, Quebec’s largest and most popular classified web site, since 2002. After acquiring LesPAC with two partners in 2001, Ms. Moquin played a key role in transforming the web site as a free classified service to a successful paid business model. In April 2007, under her direction, 50% of LesPAC.com was purchased by Trader Corporation.

Prior to her current role, Suzanne Moquin was Corporate Counsel and Board Secretary at Coscient Group Inc., the leading independent producer of television and feature films content in Quebec and the second largest in Canada.

A few years later, Ms. Moquin started her own company. Her business represented international publishers, including GE Publishing and Marshall & Cavendish of the UK, Fabbri of Italy, and M5 of France. She launched, marketed and oversaw the distribution of their print titles in Quebec, including materials featuring popular characters such as Sabrina the Teenage Witch, Dora & Diego and James Bond.

Throughout her business career, Ms. Moquin has taken her corporate experience and combined it with her entrepreneurial spirit to focus on one main objective: envision consumer needs and seize market opportunities to create high-quality media products that are accessible to all consumers.

A member of the Quebec Bar Association since 1994, Ms. Moquin received her law degree from the University of Ottawa. She practised Corporate Law until 1998.
www.lespac.com
Ben Saren

Founder and CEO, CitySquares.com, USA

Founder and CEO at CitySquares.com, a premier hyper-local search company headquartered in Boston Massachusetts. CitySquares.com provides small, local businesses with an opportunity to reach out to a highly targeted local online audience through its highly trafficked, consumer facing website. In two years the company has achieved more than 700 small business advertisers and rapidly growing traffic projected to reach 3 million unique visitors in late 2008.

An entrepreneur and high-tech veteran with more than a dozen years of industry leading experience, Ben’s credentials include entrepreneurship, management, business development, consulting, and engineering. He has performed in such roles at start-ups such as Delphi Forums, Prospero Technologies as well as at multinationals such as Bell Atlantic, Digital Equipment Corporation, GE Capital, RSA, and Parametric Technologies Corporation. Also, Ben actively blogs at YourSuspect.com, primarily about entrepreneurship and local media.

He lives in Somerville, MA with his wife Ali.
www.citysquares.com

Eric Stein

Director, Local Markets, Google, USA

As Director of Local Markets at Google, Eric Stein is responsible for Google’s efforts to bring online solutions to small business advertisers and generate revenue from national advertisers in a Local context. The Local Markets team does this through partnerships with a variety of companies that have relationships with SMB’s, including media companies, technology providers and financial service institutions.

Eric is a former Entrepreneur-in-Residence at Bessemer Ventures where he led an effort to build a hedge fund using a new strategy relying on fundamental data from a variety of new sources. He began focusing on the usefulness of new data sources for investment research as a co-founder of Majestic Research, a private research firm that provides unique fundamental insight into key performance metrics. Prior to Majestic Research, Eric was an early employee at DoubleClick and led several key areas of operation, including Abacus and International Media as VP and GM of both divisions.

Eric is a graduate of the University of Pennsylvania and Harvard Business School. He is on the Board of Advisors of Collective Intellect, a new media business intelligence company, and the Awards Committee of the Empowerment Schools in New York City.
www.google.com

Greg Swanson

Partner, ITZ Publishing, USA

Before launching ITZ in 1995, Greg spent seven years as Director of Interactive Media Sales for Lee Enterprises. He’s served on the board of the Newspaper Association of America’s New Media Federation and regularly speaks and leads training sessions for the Media Center, the American Press Institute and the NAA. His consulting clients have ranged from large companies such as Knight Ridder, Ottaway, CNHI, Lee, McClatchy, Media News Group and Coply to independent newspaper and magazine publishers.
www.itzpublishing.com

Martha de la Torre

President and CEO, El Clasificado, USA

Martha is a graduate of Loyola Marymount University where she earned a Bachelor of Science degree in Accounting. She joined Arthur Young & Company in 1978, became a Certified Public Accountant and audit manager specializing in banks and businesses targeting the US Hispanic market. In 1986, Martha joined La Opinion, the largest Spanish language daily in the United States as their Chief Financial Officer.

Inspired by the growing Hispanic market, the advent of desktop publishing and the lack of a classified shopper to service the Spanish speaking community of Los Angeles, Martha and her husband Joe Badame, launched El Clasificado in May 1988.

El Clasificado is an Hispanic Business 500 Company and one of the Los Angeles Business Journal’s 100 Fastest Growing Private Companies.
www.elclasificado.com

Steve Yelvington

Thinker and Digital Strategist, Morris Communications INC, USA

A longtime newspaper journalist, Steve Yelvington founded Star Tribune Online (later rebranded startribune.com) in Minneapolis in 1994 and built it into one of the top-ranked newspaper sites in the world. As executive editor and network content director for Cox Interactive Media, he supervised a nationwide network of city sites. At Morris Communications, he led site design and development operations that yielded more Digital Edge and EPpy awards than those of any other newspaper company. In 2001, Editor and Publisher magazine presented him with the EPpy Award for Individual Achievement, and in 2007 the Newspaper Association of America gave him the Online Innovator Award.

As a strategist, he concentrates on horizon-watching and longterm vision, helping Morris companies adapt to a world in which the basic rules of media are being rewritten by the Internet. He has a special interest in organizational strategy and innovation processes, and served on the steering committee for the American Press Institute's NewspaperNext program. Yelvington has been a featured speaker at online news gatherings throughout the United States and in the United Kingdom, France, Germany, Sweden, Switzerland, Spain, Russia and China.

He writes regularly for the Poynter Institute's E-Media Tidbits weblog and maintains his own blog.

www.yelvington.com

Ciler Yildiz

Vice President Marketing, Sales and Human Resources, Trader Media East, Turkey

Ciler Yildiz joined TME as of June 2007 and responsible for the direction and management of all sales and marketing operations, including market competitiveness, pricing, compensation, and distribution and channel strategy. She is also responsible for Human Resources function. Prior to this she worked 21 years for Procter & Gamble, leading global consumer goods company. She has started her career in Finance and assumed several responsibilities at different levels. She worked as Sales Marketing Manager and also as National Accounts Sales Manager Turkey. She led European sales project located in Vienna and moved to Human Resources as the Regional HR Associate Director for the Sales function in Western Europe, Central & Eastern Europe and Middle East. She is specialized in Consumer and Customer focused Marketing and Sales activities, with special focus on customer and trade experience. Expert on Talent Development, Organization Efficiency, Change Management and Diversity.
www.tmeast.com

Peter Zollman

Founder and Principal, Classified Intelligence/AIM Group, USA

Peter M. Zollman is founder of Classified Intelligence, LLC, a consultancy that helps newspapers, broadcasters, dot-coms and technology providers develop services in the fast-growing world of interactive classified advertising.

He is a dynamic speaker who presents frequently at conferences and corporate events, and writes regularly for industry publications about interactive classifieds and interactive media. He's executive editor of Classified Intelligence Report, a continuous advisory service about interactive classifieds that is read by top executives and strategy leaders at major media companies worldwide. He has been quoted in The New York Times, Business Week, The Wall Street Journal and many other publications.

Zollman has more than 30 years of experience in interactive and traditional media - newspapers, television, radio, cable television and news services. He has been a reporter, editor, manager and senior executive with news and sales responsibilities. He was Director of News at the world's most advanced interactive media project, Time Warner's Full Service Network. He spent more than 14 years with United Press International as a reporter, editor, sales executive and director and five years with Reuters news service, and has won 13 journalism awards for his reporting and photography.

Zollman is also founder of the Advanced Interactive Media Group, LLC, a consulting group affiliated with Classified Intelligence that helps build successful interactive-media services in conjunction with traditional media.
www.classifiedintelligence.com

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