These two entrants have the potential to change the classified market completely, and so it's essential that classified publishers understand what the implications are, and how you can respond to defend your market, and strengthen your classified proposition.

The day was facilitated by Peter Lamb, who has run excellent workshops in Orlando and Barcelona, and who has extensive experience in the classified media industry in North America and Europe. Peter held a highly interactive discussion (no Powerpoint presentations here!), and kept the day's programme deliberately loose so that the discussions was as flexible and wide-ranging as the delegates wanted.

Peter Lamb's biography (Consultant, Marketing Classics, United States of America)

Born and raised in Cape Town, South Africa, Peter Lamb is a Strategic Marketing consultant, based in Miami, Florida. A former IBM'er in South Africa and Vice Pesident of Sales and Marketing for Harte Hanks The Flyer in Miami, Peter translates sophisticated marketing principles and concepts learned at the Harvard Business School, into a hands-on approach to generating new revenue streams.

Peter currently consults with the Community Papers of Florida; El Clasificado, the largest weekly Spanish publication in the country; Ventura County Parent, a Parenting publication in Los Angeles, California; Classified Technologies Group; and has advised Shoppers and Weeklies nationwide with circulation from 20,000 to more than 8 million households.

Most recently, he has been actively involved in the branding and positioning of Free Papers, to gain more exposure and credibility with National Agencies.