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Events - Events archive - Toronto 2006 - programme
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The Next Generation: Product Innovation
We had a fantastic programme for the Toronto General Meeting which you
can find on this page, along with biographies of the speakers.
If you would like more information about a certain speaker, just click
on the link and this will take you to a short biography. We will be
posting their photos and details as they come to hand.
Thursday 11 May
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Midday |
Meet and Greet Lunch |
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Evening |
Welcome Reception and Dinner at the Hotel Royal Meridien King Edward |
Friday 12 May
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SESSION 1 |
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Chair's opening |
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New member presentation - American Classifieds, Paul McArthur, VP Business
Development & Operations
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New member presentation - Carracedo HNOS Ltda, Mikael Browaldh
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Keynote Presentation - Building a Social Marketplace |
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Classified media is all about buying and selling right? Not according
to MSN whose Live Expo product aims to provide a trusted environment to
interact with other users via every conceivable channel. Is this the
real future of classifieds? What's the difference with GoogleBase? And
what can you learn from MSN's approach to make sure that your site
stays one step ahead? |
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Speaker: Garry Wiseman, Product Unit Manager, MSN Live Expo, USA |
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How Trader Publishing Company is dealing with the move to online |
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One of the largest and most successful classified media players in the
US, Trader Publishing Company operates over 45 websites in addition to
a large and thriving print business. How has such a large and diverse
company successfully managed the offline-online transition, and
developed new revenue streams, particularly in the autos, boats,
motorcycles, real estate and general merchandise classifieds? |
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Speaker: George Brooks, President, Trader Publishing, USA |
SESSION 2
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Trader's top innovations |
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Innovation is defined as introduction of a new idea into the
marketplace in the form of a new product or service or an improvement
in organization or process. Here, a major classified player outlines
some of the most successful innovations that they've implemented - lots
of ideas to take home and put into practice!
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Speaker: Peter Rees, VP Marketing, Trader Classified Media, France |
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The newspaper classified franchise is not dead! |
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Are we witnessing a fightback from traditional newspapers? Or is it
true that newspapers have relinquished the classified franchise? In
this session, Suzanne explodes some of the common myths surrounding
newspapers and classifieds, and shares some of the newspapers' secrets
of success. |
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Speaker: Suzanne Raitt, VP Marketing, Canadian Newspapers Association,
Canada |
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Conversation 2010: The future of classifieds |
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This session looks to the future and lays out several scenarios of the
evolution of advertising from paper to digital platforms and how these
will all be integrated. How can papers benefit from the expanded
platforms and embrace change rather than fight it? An experienced
provider of online services shares their vision. |
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Speaker: Rajesh Navar, CEO, LiveDeal.com, USA |
SESSION 3
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The car has it |
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One of the principal 'pillars of classifieds', auto advertising swiftly
followed recruitment online, particularly when interactive tools to
help dealers manage their inventory were introduced. So what's next for
auto advertising, and how will services for trade and private parties
diverge? One of the world's major players in this sector will share
their thoughts and discuss these issues. |
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Speaker: to be confirmed |
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To aggregate or not to aggregate, that is the question |
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One of the most contentious issues of 2005 in the Scandinavian and
Dutch markets, the practice of aggregating content from different
classified listing sites and presenting (at least the headline
listings) in a one-stop-shop has split the industry right down the
middle. In the US, Oodle.com is the undisputed leader in this sector,
is this a threat to our business as we know it? Or a fantastic
partnership opportunity to drive more traffic to our advertisers? |
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Speaker: Craig Donato, Founder, Oodle.com, USA |
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Order out of chaos: Vast.com's mission to structure the unstructured |
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If search is the web's killer app, then surely an application which can
recognise, capture and re-organise classified content from millions of
websites into a single searchable database is the next logical step.
And if the API is made freely available for commercial use, where's the
catch? Vast.com's CEO explains what this 'content-routing' service
means for the classified media industry. |
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Speaker: Naval Ravikant, CEO, Vast.com, USA |
SESSION 4
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Workshop 1 - Search Engine Marketing - the Holy Grail? |
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Leader: Colin Smillie, Product Manager, Trader Media Corporation,
Canada |
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Workshop 2 - Website Show-and-Tell |
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Leader: Lucie Hime, Executive Director, ICMA, The Netherlands |
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Workshop 3 - Print Sales Initiatives |
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Leader: Melanie Klass, Commercial Director, Loot Ltd, UK |
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Evening |
Dinner at 360,
the revolving restaurant on top of the CN Tower, the tallest building
in the world! |
Saturday 13 May
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The Toronto Publishers' Meeting will build on the work of February's
Amsterdam Publishers' Summit where we discussed the GoogleBase threat
and how the classified media industry should respond.
In Toronto, we have three main objectives:
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To gain a better understanding of exactly what GoogleBase, MSN etc. are
actually doing
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To understand the potential impact on different sectors and players in
my market
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To develop 'hard' and 'soft' strategies which will enable me to compete
more effectively to secure and improve my market position - e.g. the
importance of IT strategy and Internet applications, and how to manage
culture change and prepare the organisation for the Internet age
Session 1
will kick off with a detailed briefing on the functionality, content
and traffic for GoogleBase, MSN and some other new players so that the
whole group is up to speed with the potential threats. And delegates
will have the opportunity to pool their knowledge by sharing what
Google et al are doing on the ground in individual markets
Session 2
will start with a short presentation from Jason Hays, Director of New
Media of Target Media Partners, who will describe three potential
scenarios of what the new entrants might actually do, and what the
immediate impact could be. Delegates will then split up into workgroups
to discuss the medium to long-term effects, and what strategy and
tactics they should employ to counter the new entrant and secure their
markets.
Session 3
will focus on what we actually have to do to compete better and defend
our franchise. Josef will present some findings on how publishers are
actually addressing the IT challenge - are they outsourcing,
off-the-shelf, developing in-house etc. - and lead a discussion on the
challenges of each option. Finally, Peter Lamb will help delegates
address the essential topic of culture change. The key points will be
captured so that we create a blueprint for a forward-looking culture
that supports the business objectives.
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SALES MANAGERS' WORKSHOP - HOW TO BUILD, LEAD AND MOTIVATE A GREAT SALES TEAM
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The regular Sales Managers' Workshop will get down and dirty at the
sharp end of our industry, getting to grips with some of the biggest
day-to-day challenges that sales managers, and team-leaders face. Some
issues never go away but there are always new developments and
approaches to apply, and successes (or failures) to share.
This SMW will focus on the nuts and bolts of how to build, motivate and
lead a winning sales team that regularly beats its targets and seizes
and profits from unexpected market opportunities. And there'll be the
regular idea-exchange of revenue-generating initiatives from all
participants, which will ensure that everyone goes home with lots of
ideas to implement immediately. Can your sales manager afford to miss
it?
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Evening |
Gala Party,
hosted by Trader Media Corporation at the Liberty Grand on the shores
of Lake Ontario |
Sunday 14 May
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All day |
Day-trip to Niagara Falls,
visiting the Horseshoe Falls on the "Maid of the Mist", lunch and a
visit to Niagara-on-the-Lake. |
Speakers at the Toronto General Meeting
 George
Brooks
Executive Vice President, Trader Publishing Company, USA
George Brooks has been President of Trader Publications and Trader
National Publications and an Executive Vice President of Trader
Publishing Company since March of 1998. In his position, he has
operating responsibility for all Auto Trader® magazines in the United
States and a collection of consumer magazines, trader journals,
classified advertising tabloids and special interest advertising
guides. Among the publications included are Auto Trader®, Auto Extra®,
Old Car Trader®, Walneck's Classic Cycle Trader™, Soundings®,
PassageMaker®, Nor'easter®, Racing Milestones®, and Aero Trader®.
Brooks received a BA degree from Lenoir-Rhyne College and a Master's
Degree from George Washington University. He joined Landmark
Communications in 1974 and worked in various sales and marketing
positions at The Virginian-Pilot. He became President of Landmark
Special Publications and joined Landmark Target Media in 1989 as Vice
President/Marketing. In 1991, he became Vice President/Marketing of
Trader Publishing Company when it was created through a merger and
assumed responsibility of the company's national publications.
Trader Publishing Company is the nation's largest publisher of photo
guides. It was formed in 1991 to develop targeted information services
and now generates over $1 billion in sales through hundreds of special
interest publications and Internet businesses. Trader operates from
coast-to-coast with local sales, circulation and production facilities.
www.traderonline.com
 Beverly
Crandon
Senior Manager Contact Centre Operations, Trader Media Corporation, Canada
Beverly Crandon is a Contact Centre Senior Manager with Trader Media
Corporation and has held this position for the past three years. In
Beverly's current role she holds the responsibility for private party
interactions across all mediums for approximately 35 of Trader Media
Corporation's suite of publications.
Prior to Beverly's time at Trader Media, she has spent seven years in
the Contact Centre Service industry, in Centre Director roles, with
varied fortune 500 clients as partners. Beverly brings with her a great
understanding of private consumer interaction through multi-channel
mediums. Her ability to remember the conventional methods of customer
service and embrace and enhance the new e-channels of customer
maintenance, has allowed her to be an intricate part of the local
contact centre industry.
www.trader.ca
 Craig
Donato
CEO, Oodle, USA
Craig is co-founder and CEO of Oodle, a search engine for local
classifieds. Oodle helps consumers buy items through classifieds by
helping them find the right listings wherever they may reside. Oodle in
turn helps classified publishers by providing them with leads that make
their advertisers more successful.
Before founding Oodle, Craig was CEO of Grand Central, an
Internet-based service for business integration. Prior to that, Craig
was an SVP at Excite@Home where he ran Excite's Search Group, Community
Group and Network Programming.
Craig holds an MBA from Stanford University and BS in EE from Virginia
Tech.
www.oodle.com
 Melanie
Klass
Commercial Director, Loot Ltd, UK
Melanie's career spans over seventeen years, the majority of which have
been spent at Associated Newspapers. During her time at Associated, she
held the position of Head of Classified at the London Evening Standard
as well as Sales Director of Loot, overseeing the operations in both
London and the North West.
More recently, Melanie has held a group role and was responsible for
strategy and business development for the classified sections of the
group portfolio, namely Daily Mail, Mail on Sunday, Ireland on Sunday,
Evening Standard, Metro & Loot. Her role involved looking at ideas,
innovations, opportunities & threats for the business.
However, the thrill of free ads enticed Melanie back to Loot, where she
is currently working as Commercial Director. Her role involves
developing the newspapers, managing the transition of print ads online
as well as the continual development of new revenue streams throughout
the business.
www.loot.com
 Josef
Kogler
Director, Quoka Verlag Gmbh, Germany
After finishing his business administration studies at the University
of Economics in Vienna and graduating with a master's degree in social
and economic sciences, Josef started to work for McKinsey & Comp.
in 1986. There he worked for 2 years as a business analyst, followed by
3 years as an associate, and 1 year as an engagement manager. He was
responsible for consultancy projects in the field of industry and
commerce in Austria, Switzerland, Germany and Italy.
In 1991 he switched to the lumber mill and lumber trade and ran the
company Josef Kogler Ltd & Limited Partnership, where he was the
Managing Director, responsible for the distribution, administration and
logistics.
After 2 years with Simma & Partner Consulting in a role responsible
for education and projects in the area of systemic management, he
joined Inform Media Group in 1997. As the CEO he is fully responsible
for the whole Inform Media Group, focusing on: strategy, acquisition,
HR, investments, and operations in Romania.
www.informmedia.hu
 Peter Lamb
Consultant, Marketing Classics, USA
Born and raised in Cape Town, South Africa, Peter Lamb is a Strategic
Marketing consultant, based in Miami, Florida. A former IBM'er in South
Africa and Vice Pesident of Sales and Marketing for Harte Hanks The
Flyer in Miami, Peter translates sophisticated marketing principles and
concepts learned at the Harvard Business School, into a hands-on
approach to generating new revenue streams.
Peter currently consults with the Community Papers of Florida; El
Clasificado, the largest weekly Spanish publication in the country;
Ventura County Parent, a Parenting publication in Los Angeles,
California; Classified Technologies Group; and has advised Shoppers and
Weeklies nationwide with circulation from 20,000 to more than 8 million
households.
Most recently, he has been actively involved in the branding and
positioning of Free Papers, to gain more exposure and credibility with
National Agencies.
 Rajesh
Navar
CEO, LiveDeal, USA
Rajesh Navar is the founder and CEO of LiveDeal, one of the Internet’s
leading free local online classifieds sites. As an original member of
the engineering and management teams at e-Bay and other successful
Internet companies, Rajesh is one of the foremost pioneers in the
e-commerce space. Since founding LiveDeal in 2003, Rajesh has helped
grow the site to more than $3 billion worth of goods and more than one
million unique visitors each month.
Rajesh brings an impressive combination of business and high technology
experience in both start-ups and publicly traded companies. Prior to
founding LiveDeal, Rajesh was a senior member of the engineering team
at eBay. Rajesh founded, built and led the search team at eBay, and was
responsible for the architecture, design and implementation of eBay’s
technology infrastructure, a key component necessary to supporting the
company’s explosive growth and new feature development. During his time
there, eBay grew more than 4,000 percent from 300,000 items to more
than 15 million items listed on the site, and registered users grew
from about 200,000 to more than 60 million.
Rajesh holds a master’s in business management (Sloan Fellow) from
Stanford University’s Graduate School of Business, a M.S. in electrical
engineering from Iowa State University and a bachelor of engineering in
electronics engineering from Bangalore University in Bangalore, India.
www.livedeal.com
 Suzanne
Raitt
Vice President of Marketing, Canadian Newspaper Association, Canada
Suzanne is three-time graduate of the University of Western Ontario
located in Canada. Her most recent degree is a MBA from the Ivey School
of Business at the University of Western Ontario. She also holds
undergraduate degrees in Mathematics and Statistics as well as
Business. She has applied these degrees to various aspects of the
Marketing world.
Suzanne began here career in Marketing Research with A.C. Nielsen. She
then pursued Packaged Goods Brand Management where she contributed to
the success of Hershey Canada and Robin Hood Multifoods. More recently,
she moved to the Advertising side of the business and worked at Saatchi
& Saatchi and McCann Erickson. She is now Vice President of
Marketing for the Canadian Newspaper Association where she uses her
understanding of packaged goods marketing and agencies to support
newspapers.
www.cna-acj.ca
 Naval
Ravikant
CEO, Vast.com, Inc., USA
Naval is the CEO of Vast.com. Prior to joining Vast.com, Naval
conceived of, co-founded and was CEO of Epinions Inc. (which went
public as Shopping.com and was sold to EBay). He is also a co-founder
of Genoa Corporation (sold to Finisar), Mobber.com, and Hive7 Inc..
Naval served as a Venture Investor at August Capital, and led
investments in Scintera Networks, Microdisplay Corp., Neopath Networks,
Devicescape, Mimosa Systems, and Technorati, Inc. He has been an
advisor and Director for numerous companies, including iPivot (sold to
Intel), Intrinsic Graphics, Tripath Technologies (now public), Andale,
XFire, Hedgestreet, Photo.Net, and Jaman Tree LLC.
www.vast.com
 Peter
Rees
VP Marketing, Trader Classified Media, France
Mr Rees joined Trader Classified Media in January 2000 as Vice
President Marketing. Prior to that he held a number of senior sales and
marketing positions in IBM Europe, Middle East and Africa.
He has a post-graduate Diploma in Marketing and is a Fellow of the
Chartered Institute of Marketing.
www.trader.com
 Colin
Smillie
Product Manager, Trader Media Corporation, Canada
Colin Smillie has extensive technical experience gained at several
leading Internet, wireless and security providers in Canada and
Asia-Pacific. He studied Electrical/Mechanical Engineering at the
University of Ottawa and Computer Electronics in Ontario, and has been
able to translate this technical expertise into the classified media
industry for Trader Media Corporation.
His current role as Product Manager of Automotive Products involves
product development, competitor analysis and advertising performance
tracking and search engine optimization, as well as alliance-building
with third parties. He speaks fluent French, good Japanese and enjoys
designing computer games in his spare time.
www.trader.ca
 Garry
Wiseman
Product Unit Manager, Windows Live Expo, Microsoft Corp., USA
Garry Wiseman is the product unit manager in charge of leading
Microsoft Corp.'s new classified advertisement service called
Microsoft® Windows Live™ Expo (previously code-named "Fremont"). The
product allows consumers to define their audience of buyers or sellers
by taking advantage of several existing social networks (such as the
MSN® Messenger community). In addition, each item listed in the service
is tagged based on location, which means every item can be mapped
graphically using the Windows Live Local service.
Wiseman has held a variety of engineering and management positions
during his nine years with Microsoft. Before his current assignment, he
was responsible for creating and running the international MSN portal
sites and their infrastructure. With Wiseman having overseen the
creation of the portals and their content management tools, the sites
have grown to more than 40,000 published Web pages in 28 markets
covering 13 languages. Today MSN receives more than 440 million
visitors worldwide to its sites each month.
Before coming to Microsoft, Wiseman worked as a software engineer at
several startup companies, including one of the first e-commerce
solution providers in the U.K. and an early Internet service provide
(ISP).
www.microsoft.com
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