"LEVERAGING CLASSIFIED SYNERGIES"
BRUSSELS GENERAL MEETING, 14-17 MAY 2008
“Synergy”: “the combined power of a group of things when they are working together which is greater than the total power achieved by each working separately”
In this time of transition, when most classified media companies are having to juggle with falling, yet still significant, print revenues with the business and technological challenges of mastering a whole new set of digital channels, just keeping the whole outfit going can seem an achievement in itself. Yet, if you take the time to step back and look at the whole of the business, there are countless areas where potential synergies can be identified and exploited to deliver real bottom-line benefits.
The Brussels GM programme is designed to showcase some of the best strategies for classified media publishers to unlock the synergies in their businesses, as well as introduce some of the new and innovative technologies which will support your overall strategy in 2008 and beyond…
The format of the General Meeting will be slightly different to previous conferences as it will start with a Welcome Reception and Dinner on Wednesday 14th May, not with a lunch and afternoon activity as before. Registration will begin at 9am on Thursday 15th May and the Keynote Address will kick off the formal sessions at 11am.
Active networkers (and we know there are many amongst you all!) and longer-haul delegates can therefore plan to arrive on Wednesday (or before) and settle in, whereas more local participants can opt to fly in on Thursday morning if they prefer. Please check the programme timings carefully for more details.
QUICK LINKS
Wednesday 14 May
Thursday 15 May - Keynote Address, Workshops
Friday 16 May - Plenary Sessions - Sharing Best Practice, Speed-dating
Saturday 17 May - Publishers' Meeting, Sales Managers' Workshop, Business Meeting
Wednesday 14 May
19.00 - 22.30 Welcome Reception and Dinner
Thursday 15 May
08.00 - 11.00 ICMA Committee Meeting
09.00 - 11.00 Registration
11.00 - 12.30 SESSION 1
Chairperson's Opening
Keynote Address
The opening presentation of the Brussels GM will be a wide-ranging overview of the classified media industry in which many players are transitioning from the simplicity of a single analogue channel to the challenges afforded by today’s interactive, fluid world where success requires a constant two-way communication with both users and advertisers. How can publishers develop a “smart” culture and set of policies where all initiatives support and complement each other?
Keynote speaker: Peter Krasilovsky, Program Director - Marketplaces, Kelsey Group, USA
Lunch
14.00 - 17.30 SESSIONS 2 & 3
In response to popular demand, the rotating workshop sessions will be extended to 45 minutes each, repea