“The addition of The Kelsey Group to the BIAfn family enables us to meet a wider set of customer needs during a real time of transition in the media industry,” said Tom Buono, President and CEO of BIA Financial Network. “The Kelsey Group’s ability to identify and forecast changes in local markets and businesses through its own research and consulting complements BIAfn’s services to a different segment of the media industry.” “We were looking for a way to increase the value for our clients,” said John F. Kelsey, III, chairman and cofounder, The Kelsey Group. “BIAfn has been a market leader in analyzing, interpreting and delivering superior insight into the local advertising arena. Importantly, their areas of expertise complement The Kelsey Group’s strength in directional media.”

Under the agreement, The Kelsey Group, led by CEO Neal Polachek, will operate under a newly formed subsidiary, BIA Advisory Services, LLC, which will also include BIA Consulting and BIA Research. John Kelsey, who founded The Kelsey Group in 1986 with his wife Pam, will oversee conference planning and execution while continuing his role in client relations and business. BIA Advisory Services will retain The Kelsey Group’s current offices and personnel across the country. “Combining the thought leadership and deep market knowledge of our two organizations results in a powerful resource for the companies that operate in the transitioning local media marketplace,” said Polachek.

“It is critical for traditional media to embrace the Internet and other forms of new media, but there remains uncertainty over what direction to take,” said Buono. “The Kelsey Group’s expanded access to key research on local advertising and new media trends, in addition to their respected conferences addressing critical issues for surviving in this complicated new environment will create a rich solution set that will enhance how we help our clients navigate through the online land mines. It is a significant opportunity for growth that we all plan to capitalize on for everyone’s benefit.”