"Classifieds are the preferred e-commerce format in Denmark and represent an attractive and growing market," said Jacob Aqraou, general manager, eBay global classifieds business unit. "With more than 25 years of classifieds success in Denmark, Den Bla Avis and BilBasen are household names with Danish consumers and we're very excited to welcome them and all of their employees to the eBay global classifieds portfolio."

Aqraou continued, "The Den Bla Avis and BilBasen corporate cultures and approach to the user experience are a great fit within eBay's overall Marketplaces business, which provides anyone, anywhere the e-commerce platform of their choice. We are committed to providing the ideal classifieds platform for Danish consumers to connect locally."

According to research and consulting firm Classifieds Intelligence, the worldwide classified ads industry tops $100 billion in all forms. With the continued migration of print classifieds to online, eBay is capitalizing on the market dynamics with an aggressive growth strategy for its global classifieds portfolio. For the second quarter of 2008, eBay's global classifieds business reported revenue growth of 65 percent over the same period last year and averaged 81 million unique visitors per month, representing an increase of 121 percent year-over-year.

Larry Illg, general manager with eBay global classifieds, will head eBay's business in Denmark and will lead the integration of Den Bla Avis and BilBasen into the global classifieds portfolio. eBay plans to use its experience in building online communities around the world to grow user traffic to dba.dk and bilbasen.dk. Den Bla Avis and BilBasen will maintain offices in Aarhus and Copenhagen, Denmark.