+31 615 067 378

ICMA events are the best place to meet competitors in a friendly atmosphere,
where everyone is willing to share.

Lenka Cerna, CEO at ANNONCE a.s.

Meet competitors & learn about best practices in classifieds media

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Wednesday 4 May

13:00 – 17:00

Boot Camp

The ICMA Boot Camp is back by popular demand. This 4 hour session will focussed on everything SEO.

19:00 – 22:00

Welcome Reception

All ICMA delegates are welcome to join us in the evening for drinks, canapés and networking in the Mövenpick Hotel Amsterdam City Centre, for a warm welcome to the ICMA Amsterdam Conference. This is your chance to meet with everyone and start forming those all important connections and future relationships. We will also be celebrating ICMA’s 30 anniversary!

Thursday 5 May

10:00 – 10:30

Organizing for the future of zero effort commerce

Joep Hutschemakers, General Manager Belgium at eBay Inc.

14:00 – 17:00

“Sharing Best Practice”

A unique ICMA opportunity to talk face to face with other marketplace businesses about how they approach Marketing, Sales and Development.During this 3 hour session you will get the opportunity to sit down at 4 different tables and participate in a lively 45 minute session where you can ask questions of your peers and share your experience good and bad.



Stefan Salom



Stefan is a Co-Founder of Infostud – one of the largest Serbian Internet business companies. In over 15 years at the company, he changed many roles ranging from the IT developer, salesperson, and the head of jobs website. Currently, he occupies the role of the Director of Development, mostly focusing on business expansion and startups within the company.

Stefan has a degree in theoretical physics which, together with his people-facing role whilst helping in their growth, gives a unique perspective on many problems and issues.

Mike Blinder

President at the Blinder Group
United States

the Blinder Group

The Blinder Group’s motto is “train in the car as well as the classroom,” which means that Mike’s team makes over 5,000 sales appointments each year, on small, medium and large advertisers in a 4-legged” sales call settings, with traditional ad reps, closing millions of dollars of new business for his client media companies. Mikes’ book: Survival Selling reviews the fundamentals of B2B sales. And, has been acclaimed as a must read by managers and sales people of all industries.


Are you interested in learning more about the current trends in classifieds? Access the knowledge

Recent Trends in Programmatic Advertising
Frederic Hansen (Click Performance)

Go "Lean" and delight your users and stakeholders
Dave Martin (Bauer media UK)

Reinventing Classifieds
Sarmad A Ali (Jang Media)


Name Company
Heinz M. Schwyter Schwyter Digital GmbH
Markus Binderbauer BAZAR Zeitungs
Sang-Woo Pai markt.de
Tarja Soininen Sanoma Digital Finland
Lenka Cerna ANONNCE
Rob Hage Digital Community Holdings, Inc.
Wendy Jordan Encuentra24.com AG
Rob Paterson AIM Group