+31 615 067 378

ICMA events are the best place to meet competitors in a friendly atmosphere,
where everyone is willing to share.

Lenka Cerna, CEO at ANNONCE a.s.


Wednesday 4 May

13:00 – 17:00

Boot Camp

The ICMA Boot Camp is back by popular demand. This 4 hour session will focussed on everything SEO.

19:00 – 22:00

Welcome Reception

All ICMA delegates are welcome to join us in the evening for drinks, canapés and networking in the Mövenpick Hotel Amsterdam City Centre, for a warm welcome to the ICMA Amsterdam Conference. This is your chance to meet with everyone and start forming those all important connections and future relationships. We will also be celebrating ICMA’s 30 anniversary!

Thursday 5 May

10:00 – 10:30

Organizing for the future of zero effort commerce

Joep Hutschemakers, General Manager Belgium at eBay Inc.

14:00 – 17:00

“Sharing Best Practice”

A unique ICMA opportunity to talk face to face with other marketplace businesses about how they approach Marketing, Sales and Development.During this 3 hour session you will get the opportunity to sit down at 4 different tables and participate in a lively 45 minute session where you can ask questions of your peers and share your experience good and bad.



Tristan Pollock

EIR & Venture Partner of 500 Startups

500 Startups

Tristan is the EIR at the world’s most active seed fund and startup accelerator. He is also empowering the most creative people in the world as co-founder of Storefront, called 'Airbnb for Retail' by The New York Times. Tristan has also been named to the 2015 Forbes 30 Under 30 list, displayed his street art in aTEDx talk on creative cities, cameoed in NBC Universal's Bazillion Dollar Club, and crafted the most read email of all time reaching over 23 million Best Buy customers.

Peter Froberg

Freemium Consultant & President at Crevine


He helps companies optimize their business model, with a special focus on freemium and business models beyond profit. The work takes many shapes, from delivering a keynote for inspiration, over development workshops, through to active engagement in developing and implementing the model. Peter is also the President of CREvine.com. His current focus at CREvine.com is building the list of CRE service providers that are benefiting from their marketing innovations.


Are you interested in learning more about the current trends in classifieds? Access the knowledge

Recent Trends in Programmatic Advertising
Frederic Hansen (Click Performance)

Go "Lean" and delight your users and stakeholders
Dave Martin (Bauer media UK)

Reinventing Classifieds
Sarmad A Ali (Jang Media)


Name Company
Heinz M. Schwyter Schwyter Digital GmbH
Markus Binderbauer BAZAR Zeitungs
Sang-Woo Pai markt.de
Tarja Soininen Sanoma Digital Finland
Lenka Cerna ANONNCE
Rob Hage Digital Community Holdings, Inc.
Wendy Jordan Encuentra24.com AG
Rob Paterson AIM Group