Classified Expansions in America
January 6, 2012 -
Charlotte Cowley
After traveling through several South and North American cities during the holidays it left me awake at night thinking about cultural differences and how much they affect a business plan.
For example, family members who know my company’s online classifieds in Canada were saying, “You should open a Chilean version!” like it was a brick-and-mortar shop that we could just lease and have up and running over night then everyone would see it and come by every day. However, things we take for granted in North America like weekend garage sales, second hand and antique stores as well as clothing swap groups aren’t yet necessarily as popular in some South American countries. So if we opened up a classified company down there, would they easily adopt the concept of going to a stranger’s house with cash in hand? Is it safe enough for those who haven’t grown up with tips and tricks for shopping?
- Charlotte Cowley, ICMA Future Leaders Network Member, UsedEverywhere.com, Marketing Manager
Eye Contact – not just important in person
December 14, 2011 -
Gabriela Martin del Campo
I’m not a designer by trade but have in many instances had to design something; flyers, ads, banners and websites. I’ve managed to get by with the basics so any tips I get on design are always welcome. I recently read a blog in SEOmoz.com titled 6 Essential PPC Landing Page Optimizations. These design tips were written for Landing Pages but can easily be applied to any type of advertising.
They were all great tips but Tip #2 was an a-ha moment for me. Choosing the right image for your landing page is always important but more so when you want your audience to pay attention to what it is you want them to do. This tip suggests choosing a image that has the person in the picture looking at whatever it is you want your audience to see… eye contact is important not only when you meet someone but also when you want them to look at something – just like pointing.
If someone stands in the middle of a room and looks straight up – what will you do? You’d look up as well to see what they where looking at. The same idea applies in design… not a proven scientific fact but worth a shot!
Gabriela Martin del Campo is Director of Strategic Operations for El Clasificado and chair of the ICMA Future Leaders Network
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