During this summer Facebook announced at its F8 Conference the much discussed Timeline, Facebook’s big profile redesign. But a change that might for businesses at least be even more significant was the announcement of the Open Graph.
Basically what the Open Graph translates to is that in the future apps can tie in to users activities as these Open Graph apps will let user enable automatic posting to Facebook when they do just about anything.
Facebook calls this a future with “Realtime Serendipity” where people start conversations based on the actions they see their friend performing.
They see one of their friends is browsing houses, one is looking for a recipe or a new sofa and they can start sharing tips or start discussions around these subjects.
UK’s Independent and Guardian were among the first publications in the world to integrate this “seamless sharing” through the Open Graph with unexpected yet positive results.
Read more about the Open Graph from this Business Insiders article
And about the experiences The Guardian and the Independent have had from this FT Tech Hub post
Written by: Tiia Näsänen of Sanoma Digital Finland, a member of ICMA Rising Stars
