AIM Group

The AIM Group is a global consulting company specializing in classified advertising and interactive media. The company publishes the Classified Intelligence Report, which has been called the “bible of the classified advertising industry.” The AIM Group consults with its clients on revenue growth, best practices, and strategies and tactics for traditional and interactive-media publishers. It was founded in 1997 by Peter M. Zollman, and now has clients, writers and analysts throughout Europe and North America, along with Australia, India and Latin America.

Latest Discounted Reports

1. Automotive Advertising 2010: Revving up:
Online auto ads rebounding globally. Top executives at online automotive portals around the world expect revenue gains in 2010 as car-makers and dealers seek the best media for their messages.

2. Craigslist tops US$100 million revenue:
A special edition of Classified Intelligence Report that analyzes Craigslist’s revenue, its legal battle with eBay, its free-classifieds competitors, and more. Includes charts and links to more online information about Craigslist.
Available to ICMA members for US$250 (regular price US$295); available with the 2008 Craigslist report, “Craigslist: The US$81 million site,” for US$350.

3. Recruitment Advertising 2009:
Recruiters rate advertising effectiveness: This 94-page report looks at recruitment advertising in 20 countries. Analysis of global recruitment advertising trends, tactics and advertiser direction. Fifteen graphics.
Available for US$395 for ICMA members.

To order: contact Shay Klomp Bueters, and she’ll arrange your discount for you. Package rates are available on all three reports, or on combinations of reports from this year and previous years. Call the AIM Group / Classified Intelligence at Tel: +1-407-788-2780 or e-mail for specifics.

Package of services for EUR 3900 (EUR 730 discount)

ICMA has negotiated a special package for Association members which includes the following:

• Three one-on-one conference calls with Peter Zollman or other Classified Intelligence analysts, to discuss current issues in classified advertising
• One year of Classified Intelligence Report, the must-read twice-monthly report on interactive classified ads – check out a recent sample
• Full access to the Classified Intelligence Report archives.
• One year of Classified Intelligence Alerts, Classified Intelligence Analysis, the Classified Intelligence Recruitment Annual, along with additional white papers and reports as published.
• Site license for up to four recipients
• Reduced rates on additional consulting services Contact Shay Klomp Bueters, Peter M. Zollman of the AIM Group in the US, or AIM Group European Director Katja Riefler
or Tel: +49-89-6214-6044 for more information.