CAROLINAS’ LEADING ONLINE CLASSIFIED ADVERTISING SITE TAKES BUSINESS TO A NEW LEVEL WITH FIAREADS
Iwanna.com, a leading classified advertising publisher operating both online and print publications in the Carolinas, US, has replaced their original online service with FiareAds platform. The redevelopment was done in order to offer Iwanna’s clients a much better and more user-friendly user experience for buying and selling goods and services locally.
Iwanna.com is part of the Fayetteville Publishing Company, a family owned business with almost two centuries of experience in publishing. “Though our print business is doing well, we wanted to make sure we take full advantage of the ever growing online advertising business in our markets. FiareAds helped us to further monetize the existing and potential content and traffic of the Iwanna.com site. Now we are able to provide our clients with many more options and more advanced services than on our former site. By selecting FiareAds we did not just get a flexible and proven software platform, but also a technology partner. Our project management teams worked well together, and we found Fiare’s team to be true professionals with a thorough knowledge of the classified advertising business. They really were great to work with”, says Vincent J. Grassia, CEO of Iwanna.com. “Only a month or so after our launch, we are already seeing great results, with increases in self-service online subscriptions and ad postings and sales.”
“Iwanna.com is offering a great service and the number of registered users has grown by 50 % since the launch of the new site in early February. We are looking forward to expanding our business and taking the online concept and new business models to other regional publishers as well. Iwanna.com did not only want a site that works well and is pleasant to use. A lot of emphasis was put on enabling their advertising customers to self-service themselves when they want to leave an ad. Furthermore, the customers can leave both online and print ads at the same time using the online interface of FiareAds. We are especially happy to see that this new feature and online products have already proven very popular among the users of Iwanna.com,” comments Kirsi Johansson, sales director at Fiare.
Fiare enables media companies to monetize the internet. Fiare provides a sophisticated FiareAds platform for classified advertising and auction business which can be branded to customer’s look & feel and is configured to support different business models. Fiare has 13 years of experience on implementing selling & buying portals for multi-market and business sectors, reachable via all devices. Our FiareAds solution has been implemented for 13 different verticals and are running in 15 different countries in Scandinavia, the UK, the US, Spain, Italy, Middle-East and East Africa.
In business for over thirty years, Iwanna USA Ltd. is a print and digital advertising company with offices in Asheville, NC, Hickory, NC, and Greenville SC. With paid weekly print products, free monthly magazines, and a robust online platform, Iwanna’s mission is to provide our readers and advertisers the best venue for buying and selling all types of merchandise and services in the Carolinas.