Month: July 2013

Driving Classified Revenue Through Personal Engagement

Optimising engagement and visitor satisfaction on a classified media site is one of the most important elements of a company’s long-term sales and marketing strategy. The investment used to acquire visitors is high, and the efforts to keep them there should be equally so. Gravity_1Most classified sites, however, tend to provide the same content and services across the board, leaving individual desires and interests out of the equation. These sites miss out on the opportunity to maximise the value and length of the visitor lifecycle. Classified sites employing a more personalised approach and strategy will enjoy significant boosts in visitor satisfaction, brand loyalty, revenue potential and ROI. (a Schibsted Classified Media site) realised this, and wanted to gain more insight into the personal wishes, interests, and needs of their visitors. Getting to know their current and potential customers, and tailoring content to them in real-time, meant that they were able to differentiate themselves in the marketplace as well.

Through personalising the user experience on their classified sites, Jofogas immediately saw the following results:

  • 11% more ad detail page views per visit
  • 10% increase in the level of interactions between buyers and sellers
  • 300% increase in CTRs (click-through rates)

For a deeper dive into the Jofogas case study, and to learn more about Gravity R&D, you can:

This blog post was written in cooperation with Gravity R&D

The Mediahouse in Belgium

ICMA member Koen Vandaele has shared with us, that as of last week, two of Belgium’s top newspaper groups, Corelio (#2) and ICMA Member Concentra (#3) respectively, decided to join forces and will merge into what will become Belgium’s largest publishing company called “The Mediahouse”.

The Mediahouse will join all daily newspaper products, “Het Belang van Limburg”  and “Gazet van Antwerpen”  from Concentra and “Nieuwsblad” and “De Standaard” from Corelio. Together with the daily newspapers, all classified products Hebbes, Koopjeskrant, Vroom and Zimmo will also be joined into a new portfolio.

The merger is a major shift in the Belgian Media landscape and required approval by the Belgian authorities.