Month: May 2015

Classified Marketplaces must own end to end interactions to survive

Sangeet Choudary author of “Platform Power” gave an excellent and pragmatic presentation at the ICMA conference in Berlin. He’s not the first to identify the key shifts for classifieds being Mobile, Social and Big Data but he clearly defined the role each of these will play in the future of classified marketplaces.

No business is safe from disruption from the combination of an always smartly connected population, an identified population through any number of social platforms and the insights offered by the recording of our behavior. Whether your Craigslist or any existing vertical you are under threat. Continue reading Classified Marketplaces must own end to end interactions to survive