Click on the logos of ICMA’s loyal Associate Members featured below to read their company information.

Gravity R&D Logo

Gravity R&D
www.gravityrd.com

Have you ever wondered how:

-Netflix recommends movies or shows you might like?
-Amazon or Schibsted show you ‘people who bought / viewed this item’?
-News sites show you articles based on what you prefer, without telling them?

How can your classifieds site benefit from personalised recommendations?

Personalised content recommendations and re-targeting boost visitor engagement for all kinds of online businesses, especially for classified media sites. This boost can best be expressed by Key Performance Indicators (KPIs) such as an increase in Click-Through Rate by over 300%, Page Views by 15 to 20%, Ad Replies (or contact requests) by 10%, and in case of personalised re-targeting: an increase in the number of unique visitors.

Have you ever wondered how:

-Netflix recommends movies or shows you might like?
-Amazon or Schibsted show you ‘people who bought / viewed this item’?
-News sites show you articles based on what you prefer, without telling them?

How can your classifieds site benefit from personalised recommendations?

Personalised content recommendations and re-targeting boost visitor engagement for all kinds of online businesses, especially for classified media sites. This boost can best be expressed by Key Performance Indicators (KPIs) such as an increase in Click-Through Rate by over 300%, Page Views by 15 to 20%, Ad Replies (or contact requests) by 10%, and in case of personalised re-targeting: an increase in the number of unique visitors.

Across almost all possible touchpoints of these sites, Gravity R&D supports the whole visitor lifecycle by boosting user engagement along a completely personalised user journey. Based on real-time working algorithms that learn visitors’ tastes on-the-fly, they deliver relevant and device-aware content to every individual, one-off and returning visitors alike.

Gravity R&D has repeatedly demonstrated its excellence in innovative solutions and Big Data. The company’s approach to personalisation received the 2012 “Show me the Money” innovation award from the International Classified Media Association (ICMA), and the team achieved the highest overall score at the Netflix Prize contest, the most important competition of recommendation algorithms worldwide. Gravity R&D’s classifieds personalisation solution is currently used by the leading classifieds sites on 4 continents.

 

Read More

Joshua

Joshua Advanced Media Systems Ltd
www.multiads.com

Joshua’s team of project managers, developers and expert systems designers are your partners for integrated systems solutions. Joshua and its carefully selected network of technology partners, deliver the technology solution …

Joshua’s team of project managers, developers and expert systems designers are your partners for integrated systems solutions. Joshua and its carefully selected network of technology partners, deliver the technology solution to suit your business.

Founded in 1996, Joshua now offers IT solutions to the publishing industry, health-care sector and many other business areas from its operational bases in Finland, Ireland and Spain.

Joshua’s impressive portfolio range, covering vertical market products, individually designed software solutions, database development, project management, network design and systems implementation confirms that Joshua provides the ultimate one-stop-shop for all your technology needs.

Read More

fiare logo small.jpg

Fiare
www.fiare.fi

Fiare has strong expertise in designing and executing demanding web services. Our company focuses on enabling the classified ads and auction business on web and has delivered several successful services over the past years. …

Fiare has strong expertise in designing and executing demanding web services. Our company focuses on enabling the classified ads and auction business on web and has delivered several successful services over the past years. FiareAds provides a proven platform for classified ads and the auction business. The software includes an extremely comprehensive and a wide range of features to support various business models and value-added services to run a profitable classifieds service. The FiareAds platform supports different verticals and can be can be clustered for certain branches of industry or on a wide range of industries. Currently our software is used for example in the following sectors: cars, motorcycles, boats, machinery, flea markets, property and real estate. Implementing FiareAds will offer the media companies a fast implementation with ready made platform and highly developed features enabling competitive business from the start. The classified ads site will be tailored to suit the company brand and needs. After implementation Fiare offers constant development of the software and a skillful team for maintenance.

Read More

Besedo logo small.jpg

Besedo
www.besedo.com

Besedo is an experienced business process outsourcing company specialized in the Internet and media market, efficiently providing solutions based on typical needs for leading companies within the industries of Online Classifieds, Social Networks, Media and Gaming. …

Besedo is an experienced business process outsourcing company specialized in the Internet and media market, efficiently providing solutions based on typical needs for leading companies within the industries of Online Classifieds, Social Networks, Media and Gaming.  Besedo mainly operates in three areas: Content, Safety, and Customer.

  • Content – Modern interactive online web sites are dynamic and need special attention when it comes to content. Professional moderation is the key to a healthy community.
  • Safety – Dynamic online marketplaces are full of opportunities, but certain risks are inevitable and must be dealt with. Your business needs to be protected and your customers kept safe from online fraud.
  • Customer – Providing outstanding service is as much about selling as it is about showing your customers how to use the products they have already purchased. Accessibility is the key to true customer care.

Besedo services target companies where consumer trust and security are significant to their business success. Besedo’s engagement models are efficient and flexible assuring an operation focused on quality of services through meticulous service levels both to service the consumer and protect them from the growing threat of online fraud and unwanted content.

Besedo has been very active in the online classifieds industry. Every month Besedo handles millions of ads and have considerable experience with both pre- and post moderation, fraud and abuse management and customer care routines. Besedo maintains these types of operations for several of Europe and Asia’s leading companies within the classified ad marketplace. By letting Besedo bringing its knowledge we can help you assure a site well protected from frauds and bad content.

Many of Besedo’s clients are expanding rapidly why language capability is vital to their success. Besedo’s representatives and specialists are native in more than 14 languages with experience & customized training in servicing the online consumer.

Besedo’s operations are run from Malaysia, Malta and Sweden.

Read More

Fireblade

Fireblade (Formerly SiteBlackBox)
www.fireblade.com

Bots Endanger your Business, Bots are automated web crawling systems that are used to systematically attack or abuse web sites and their content. They imitate the activity of human users, methodically accessing and collecting data from web sites…

Using bots, hostile entities – including hackers and unscrupulous competitors – can cause severe damage to your business using a variety of means:

  • Content scraping
  • Web-form spamming
  • Intellectual property theft
  • Account brute-forcing and hijacking
  • Denial of service and other automated attacks

What is FireBlade?
We can block the bots! FireBlade is a business layer protection solution that analyzes traffic, identifies users, and isolates bots and other malicious users that are looking to exploit your knowledge and customer base. It differentiates between genuine users and abusers, eliminates the bad sessions and lets you serve your real customers quickly and efficiently.

How FireBlade prevents content scraping
Our software-as-a-service (SAAS) protects web sites from malicious bot-based activity. It neutralizes traffic from hostile sources, while ensuring the highest quality-of-experience to legitimate users.

Customers using FireBlade to protect their online content reported the following results:

  • Blocking attacks of unethical competitors and sometimes eliminating their business altogether
  • Stopping scrapers and gaining additional revenues by selling content to companies that employed them
  • Gaining control over content re-use and distribution
  • Better ranking on search engines
  • Elimination of scraping improves traffic quality – leading to higher ad revenues
  • No more bot-based resource choking – reducing total infrastructure costs by 25%
Read More