AFCP/ICMA “EXPANDING HORIZONS” GLOBAL SUMMIT

THIS EVENT HAS ALREADY TAKEN PLACE AND REGISTRATION IS CLOSED.
THE PRESENTATIONS ARE NOW AVAILABLE (YOU WILL NEED TO BE LOGGED IN)

The conference will run for a full 3-and-a-half days, from the Wednesday Welcome Reception and dinner, through three full days of sessions, networking and an excellent social programme.

Register today to ensure the Early Bird rates(€549 for members or €799 for non-members) available until Friday 2 March 2012 from which point the Standard rate (€699/€999) will apply.

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You may download the complete calendar programme including speakers, session titles and locations using this Outlook Calendar link provided by ICMA member Marc Mandt.

Wednesday 18 April

14.00 – 17.00
Atlanta Group Activity
17.00 – 19.30
Registration
19.30 – 22.00
Welcome Reception and Dinner

Thursday 19 April 8.30 – 17.15

SESSION 1
8.30- 9.00    Chairperson’s Welcome and Opening
9.00- 10.15    Keynote Address

The keynote will discuss changes in the consumer culture and how this affects markets more generally, and the classifieds market in particular. In addition, the keynote addresses what it takes to stay ahead both today and tomorrow ¬ hitting topics from innovation and ideation to strategy and technology. A thought-provoking session that is sure to set the pace throughout the next few days!

Speaker:Alf Rehn, Professor of management, speaker, writer, and popular culture geek, Finland

SESSION 2
10.45 – 11.15 ‘Doubling Down’ on print in a digital-centric world

Hear from a U.S. publisher, whose company recently went “all-in” on its print publications in a world that has given up on print for digital. In this session, publishers will learn exactly what this publisher did, why he did it, and what the outcome has been so far in this bold, against-the-grain move.

Speaker:Rob Hage, CEO, Digital Community Holdings, USA

11.15 – 11.45 Going Mobile from A-Z

Mobile web usage has increased to the point that the classifieds industry can no longer afford to ignore it. The shift is being fueled by faster mobile broadband connections and cheaper data service in the wealthier countries, and a large increase in developing nations where people have skipped over purchasing PCs and gone straight to mobile. This session will welcome publishers who have successfully implemented mobile strategies in their respective countries.

Speaker:Beverly Crandon, Founder, Ad-ition, Canada

11.45 – 12.45 Vendor Round Tables Networking Session with a twist!

After the success of the Speed Networking session in Dublin we have taken the feedback from all attendees expressing the largest benefit was the vendor/publisher connections therefore this session will allow 5-8 publishers per table 5 minutes to exchange business cards and be briefed on the vendors best case study before the bell rings indicating it’s time to move onto the next vendor!  The best all around vendor presentation (timely, informational, beneficial etc.) will be voted on by the publishers and the winning vendor will be awarded a speaking slot at the next ICMA conference!

12.45 – 13.45 Lunch
13.45 – 15.15 & 15.45 – 17.15 Sessions 3&4
SHARING BEST PRACTICE
(separate sessions for Business Leaders, Sales Managers and Technology Managers)

The aim is to ‘get behind’ the numbers and really understand what business decisions and strategies can impact these key markers.

Participants will be asked to submit in advance some easily-established business metrics relating to the principal areas of their online business. These will be shared with the session attendees, and then discussed in small groups, so that participants can quiz the star performers on how they have achieved their results, and in turn share their best practices with the group.

This will take place in two sessions (90 minutes then 60 minutes) informal and relaxed forum alongside a parallel sales and technology managers track.

A fantastic opportunity to ask all the questions you’ve always wanted to!

Participation in this session is included in the registration fee, please indicate when registering that you wish to participate so that Head Office can send you the short questionnaire to complete.

19.00 – 22.00

Atlanta Group Dinner

Friday 20 April 9.00 – 17.30

Session 1
9.00 – 9.45 The Classified Ad Revolution

This session will discuss what is at the heart of classified advertising with the continual development of new technologies and social media.  Don’t miss this riveting session on how to catapult your business into the next level in classified advertising.

Speaker:  Rob Paterson, Managing Director, Friday-Ad, UK

9.45 – 10.30 Digital disruption — what it means and which industries are next

Maria Thomas has led several early stage media and commerce companies — including Etsy and NPR — from their early stages into high growth and profitability. Hear her discuss the business models that are creating lasting value in the digital industry and her views on the industries that will be disrupted in the next decade.

Speakers:  Maria Thomas, Former CEO, Etsy and Former SVP & GM, NPR Digital Media, USA

Session 2
11.00 – 11.30  Exploiting Data – You’ve got it, now use it!

The data driven business is a reality. If you haven’t become one you are about to be eaten by one. This presentation describes the rapid growth of ecommerce, the parallel explosion of transaction and website data, and covers case examples of how data is informing and automating better and more profitable business decisions. How these lessons can be applied and some examples of starting points and the potential in classified media will be explored, including using data as part of the customer experience.

Speaker:  Fred Speckeen, CEO, Edisonian Partners Limited, Canada

11.30 – 12.30 Classified Media Innovation Award Presentations

We welcome the top contenders for the 2012 ICMA Classified Innovation Award to share their respective innovation.  The winners will be awarded during the Saturday evening Innovation Awards Gala Party.
Speakers: Rob Hage, CEO, Digital Community Holdings, USA
Scott Owens, Director of Business Development, Dominion Insights, USA
Sam Kidger, Group Sales Director, Friday Media Group, UK
Domonkos Tikk PhD, CEO and CSO of Product Development Gravity – Rock Solid Recommendations, Hungary
Richard Abronson, VP Marketing and Enterprise Sales, Gumiyo, USA
Gerhard Köhle, CEO, Inform Media Tech SRL, Hungary
Tiia Näsänen, Business Manager, Sanoma Digital / Sanoma News, Finland

12.30 – 13.30 Lunch
SESSIONS 3&4

Workshops
We will be offering 5 workshops which will run for 60 minutes each, and will be repeated three times. These interactive sessions allow participants to work closely with an expert facilitator to guide their discussions and answer questions as they share experiences and ideas.

Workshop Session 1 – 13.30 – 14.30
Workshop Session 2 – 14.45 – 15.45
Workshop Session 3 – 16.15 – 17.15

WORKSHOP 1 – Online trends in marketing

The world of inbound marketing is changing; SEO is much more than SEO. Gillian Muessig, Founding President of SEOmoz, the world’s leader in Inbound Campaign management software gives an inside look at current and future trends in Online Marketing. Know what’s coming and how to leverage new tools to optimize your profitability.

Facilitator: Gillian Muessig, Founding President, SEOmoz, Seattle, WA, USA

* WORKSHOP 2 –SEO Toolbox

Tools! Tools! Tools! What can these applications tell you about your website and your competition? How can you use them most efficiently to get actionable information to improve your rankings and increase your bottom line? Bring your business card with your domain written on it; we’ll select several for live site reviews. It’s like getting $15k in professional consulting!

Facilitator: Evan Fishkin, Head of R&D,Slingshot SEO, Indianapolis, IN, USA

* WORKSHOP 3 – The Impact of Usability on Business

This is an intermediate-level workshop on usability and how it can have an impact on business. It starts with a high-level view of the benefits of usability and is followed by a few brief case studies. The workshop then dives deep into measuring KPIs through usability and how to build out usability services internally. The workshop wraps up with a group activity where we select a few sites and show how to set and measure KPI for usability which, in turn, will benefit the business. This is in an interactive workshop so we will be taking questions throughout. You will learn:
• The benefits of usability
• Usability case studies
• How to build and implement usability services internally
• How to set KPIs for usability (group activity)

Facilitator: Nick Finck, User Experience Director, Ubermind, USA

* WORKSHOP 4 – Video Sells!

It is no secret that video provides a more descriptive option to present classifieds. This session will cover the best way to leverage video in your online & mobile channels hitting upon the strategy, design, execution and monetization for developing this tool.

Facilitators: Chris Carlton, EVP, Creative Services/Co-Founder, Liquidus, USA
Kirk Davis, EVP, Marketing & Account Service/Co-Founder, Liquidus, USA

* WORKSHOP 5 – Google: The new social layer

Social Media is constantly changing the face of classifieds as experienced with Facebook and Twitter. The new game-changer is Google Plus, personalizing search results, making friends’ online experiences more relevant to personal search results. This workshop will focus on how to best utilize Google Plus as the new social layer across all your advertising products to further reach and engage users.

Facilitators: Michael Lanz, Industry Director, Google, USA
Allison Ember, New Products and Media Solutions, Google, USA

Evening: Free night

Saturday 21 April 9.00 -15.30

Sessions 1-3
9.00 -9.30 ICMA Members Meeting

The 2011 audit and an update on current ICMA projects will be discussed. We encourage you to be an active member!

9.30 -15.30 Business Leaders’ Forum

The Business Leaders’ Forum is designed specifically for senior executives to come together in an intimate closed meeting in order to share their opinions and ideas with their peers. The Atlanta ”BLF” will discuss in detail the challenges publishers are currently facing and how to overcome them to ensure continued profitability and business success.
Chair: Bernie Veon, Vice President, Dominion Enterprises, USA

9.30 -15.30 Sales Managers Workshop

The Atlanta Sales Manger’s workshop will cover key metrics such conversion rates, average ad value, telesales vs field sales etc. Expect an invigorating session with the diversified group of classified sales managers, ensuring an impassioned debate about how best to lead a sales force. Not to be missed!
Chair: Shane Pierce, Dominion Enterprises, Senior Director of Training/Leadership Development, USA

9.30 -15.30 Business Operations Forum

At the ICMA Vienna Conference,  November 2010,  we challenged the Business Operations Forum attendees to build a classifieds website in 5 hours.  The session was a huge success with the attendees learning many new ideas that were implemented to their own respective businesses upon return to the office.  As the technology changes so must we – therefore we are revisiting this challenge in the form of mobile!  That’s right – attendees must bring their best ideas to the table to build a mobile site in less than 5 hours!
Co-chairs: Gavin Burnett, CEO, Moboom, Australia
Jef Rice, COO, Moboom, USA

19.30 – 00.30  Innovation Awards Gala Party

This is an excellent opportunity to continue to network as well as enjoy a full evening out in a unique venue in Atlanta. Welcome cocktails, three-course seated dinner, awards, dj, dance and open bar, as well as unveiling of the 2012 ICMA Classified Innovation Awards will ensure a night to remember.