ICMA “Marketplace Monetisation Strategies” conference
ATHENS, GREECE 22-24 October 2014

The conference will run for two-and-a-half days, from the Wednesday Boot Camp and Welcome Reception, to two full days packed with speakers, workshops and panels, intermingled with fantastic networking opportunities and a newly renovated social programme.

NEW: ICMA Athens Conference App

Please note that for this conference we have a fantastic new app. You can find out all the information you will need, including speakers and session times. You will also be using this app to evaluate each session so please download it ready for the conference by clicking here

IMPORTANT: We have changed up the programming for Athens. The Business Leaders Forum, Business Operations Forum and Sales Managers Workshops will all take place on Friday 24 October.

Registration is now open (EUR 749 members /EUR 999 non-members).

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View room floor plan click HERE

Wednesday 22 October

09:00 – 12:00

Optional Group Activity
On your own or gather up some friends for a Tour of The Acropolis – Athens Walking Tours. If interested contact and book prior to arriving to Athens.

12:30 – 13:00

Registration open for additional Marketing Automation Boot Camp Session and Conference

13:00 – 17:00

Marketing Automation Boot Camp: Convert Marketing and Sales Processes in the New World Buying Behaviour.
Janning Reinhard, marketing thought leader and author of  the highly recommended book “Kunden kaufen, wann sie wollen” about the new way of customer buying and lead management will lead this optional 4 hour boot camp on marketing automation.  Participants will be provided with tips and tools on using marketing automation technology to increase customer acquisition and loyalty.  Case studies and best practices will be shared on how to integrate and optimize lead nurturing using marketing and sales technology with an e-commerce database and/or CRM system.  Topics covered will include:

– Customer Satisfaction
– Customer Retention
– Revenues
– Profitability

Lead speaker: Janning Reinhard, CEO Europe &APAC, DemandGen AG ( Europe)

Workshop Facilitator: Zsolt Renyi, CEO Founder and Chief Awesomeness Officer at
Workshop Facilitator: Efe Yucemen, Sales Manager at Emarsys UK

Case study presenters: Heinz Schwyter, CEO Homegate / Rob Hage, CEO Digital Community Holdings

17:00 – 18:30

Registration for conference is Open
Stop by, say hello and pick up your name tag at our registration table.

19:00 – 22:00

Welcome Reception – drinks and full appetizers buffet

Thursday 23 October 08:30 – 17:45

08:00 – 08:30

Registration re-opens
Stop by, say hello and pick up your name tag at our registration table. Enjoy the conference.


08:30 – 08:45 Chairperson’s Welcome and Opening

08:45 – 09:30 Keynote speaker: Nick Sohnemann – “The Future of Mobile and Digital Lifestyle”
Mr. Sohemann, Founder of and Director of Innolab Hamburg Media School will share his expertise on global trend research , findings on managment methods of the most successful companies and startups and do some innovation hacking with our classified market industry. Follow @NickSohnemann , innovation hacker and media enthusiast.  

09:30 – 09:50 “Growing a Classified Marketplace Start-up”
Our presenter Tim Stracke, co-CEO Chrono24.

09:50 – 10:30 “Turning Likes into Money”
Panel discussion with real digital publishers making real money on social media. Our moderator, Pam Moore, social media master and CEO of The Marketing Nutz , will help provide revealing tips and insights of case studies on how to use Facebook, Twitter, YouTube, Google+, LinkedIn, Pinterest and Instagram to drive engagement and increase revenues.  Pam Moore is ranked #10 Top Social Selling Masters in Forbes 2014 list “Recognizing the World’s Top 40 Social marketing Talent”  and can be followed @PamMktgNut .

10:30-11:00 Coffee Break


11:00 – 11:20 “Virgla: Your Virtual Glance into the Future of Mobile Interaction”
Learn how to harness the power of the mobile along with creating new revenue streams by extending user experiences on smartphones and tablets. Robert Knox, Co-Founder and CEO of Virgla, LLC partners up with Annonce to present their case study on how to use a mobile marketing and communications platform developed for traditional media outlets to monetize the mobile marketplace.   Learn how to make Annonce’s success your reality.

11:20 – 11:40 “Creating and Monetizing Social Media Classifieds”
Driving classifieds and social communities are two very different disciplines. Learn the strategy and recipe for today’s successful classified ad model from Kenneth Andersen, CEO Bazoom, market leader in many niche markets in Denmark. Kenneth will also share his strategies to win key classifieds verticals and how to use niche social communities to gain a competitive advantage for horizontal classified sites. Learn how to build engaging social communities and a sustainable monetization model.  Follow @KennethAndersen .

11:40 – 12:00 “Quick to Launch, Fast to Make Money”
Rob Meadows, CEO and Partner at Originate  has launched many successful ventures including Lumetrend, acquired by Asurion in 2006 and NewAer, a mobile proximity platform. Rob will share his vast entrepreneurial experience on how to design, build and fund ambitious software product ideas to ensure you capture that new marketplace first. Follow @RobMeadows and learn more about Originate, a high-end software development firm & product based venture fund rolled into one, operating in the U.S., Sweden and China.

12:00 – 12:20 “Delight your multi-screen audience”
Audiences are scattered and distracted. Our own media and devices are competing with each other for customers. What are publishers to do? Panos Pachatouridis, Strategic Partnerships Group Manager at Google will join us in Athens to share insights on how to delight our audience as they journey through our various platforms to engage, buy and sell in the marketplaces we provide.

12:20 – 12:40 Programmatic Trading
Programmatic trading is forecast to grow from a $12bn industry in 2013 to $32.5bn in 2017. Learn from experince what programmatic trading is in 2014 and why we classified publishers should be using it, from Elias Gagas, Managing Director at Tailwind

12:40 – 14:00 Lunch


We will be offering 4 workshops which will run for 40 minutes each. These interactive sessions allow participants to work closely with an expert facilitator to guide their discussions and answer questions as they share experiences and ideas.

14:00 – 14:40 Workshop 1: “Programmatic Advertising”
Hear from Elias Gagas how classified and marketplace publishers like us should use programmatic advertising to make millions. With a special focus on mobile and mobile apps, Elias will explore how to pick the right tools and platforms, and how to implement them to create the right product mix.

14:40 – 15:20 Workshop 2: Advanced SEO
Patrick C. Price of BlueGlass Interactive is an internet entrepreneur and SEO expert in online classified advertising platforms. Patrick will lead our Advanced SEO Workshop to help our members understand how the new search engine algortithms work and help our digital sites achieve strong organic performance.

15:20-15:40 Coffee Break

15:40 – 16:20 Workshop 3: Social Media Monetization Opportunities perfectly designed for online and mobile marketplaces
How to use social media mobile platforms to drive more traffic, get more content and generate leads and make more money for horizontal, vertical and niche marketplace communities. Learn from Pam Moore, CEO The, ranked by Forbes among the Top 10 Social Selling Masters in the World.

16:20 – 17:00 Workshop 4: “Growth or Disruption? What is the Future of Classified Sites?”
For years everyone ignored classifieds, now everyone wants a piece of the action. What does this mean for you? Disruptive forces are targeting classifieds, learn what are the new competitive threats and why we are now at a moment of unparalleled opportunities. Our presenter Rob Paterson, CEO Pantera Digital, brings vast insights from years of experience with Friday Media Group, Russmedia and as former Chair of the International Classified Media Association.

19:00 – 22:30 Greek Group Dinner at Fisherman’s Tavern

Friday 24 October 08:30-16.00

08:30 – 09:00 Members Meeting
The 2015 Budget and an update on current ICMA projects will be discussed. We encourage you to be an active member!

Session 1

09:00 – 09:15 Opening session introducing the day’s schedule

9:15- 10:30 Money with additional services
A chance to learn from ICMA’s Future Leaders Network Panel. Exploring monetisation through tablet magazines and web/mobile classifieds through upselling of special features to make the ads stand out. There will also be a section on the monetisation of web/mobile classifieds on all platforms by moving away from native apps and working on hybrid html5 apps build with cordova/phonegap.

10:30 – 11:00 Coffee Break

11:00 – 12:30 SHARING BEST PRACTICES- new format

Making Riches from Niches Roundtables.  Let’s focus on Verticals!

As many publishers know, riches can be made by finding those hidden gems in your existing horizontal classified site.  Join ICMA’s Sharing Best Practices roundtables and choose the niche of your choice to share insights, opportunities and threats from your experience and that of other like-minded classified media publishers and thought leaders. For those ICMA participants without a niche group we are offering roundtables for innovation and process improvements.  There is a sharing best practice for every attendee.  Each Sharing Best Practice session will last 90 minutes so that attendees can select two roundtable discussions.

You must complete the required survey to qualify to participate in your selected roundtable.  We will inform you of your acceptance to a roundtable prior to the Athens conference.  Please be ready to share two case studies: one successful monetization initiative and a failed initiative relevant to your selected round table niche in the past 12 months.  These case studies do not have to be written but you need to be prepared to share information about the size of your investment in the initiative and the ROI realized and expected.  Vendors and speakers will be permitted to attend on selected roundtables.

12:30 – 13:30 Lunch Break

Session 2

13:30 – 16:00 Business Leaders Forum – Social Media Boot Camp for CEO’s
The Athens Business Leaders’ Forum will be chaired by Pam Moore, Social Media world master of Participating senior executives will dive deep into Social Media monetization opportunities and threats. Most importantly, participant’s will learn “What is the role of a CEO in Social Media?” and what social media channels are best used by marketplace digital media publishers like ourselves.  This session is designed specifically for senior executives to come together in an intimate closed meeting in order to share their opinions and ideas with their peers worldwide.

13:30 – 16:00 Sales Managers Workshop – Top 10 Sales Challenges
The Athens Sales Managers Workshop we are changing things up and letting the attendees of this workshop pick their Top 5 out of the Top 10 sales challenges. From lead generation, activity tracking, top CRM tools, account management to the recruitment of top sales reps and how to keep them onboard. From commissions to cancelations, content marketing and telesales… you name it we have it covered and you will get the chance to talk about the challenges with global classifieds Sales Managers worldwide to come up with some solid solutions you can implement upon return to the office.  Back by popular demand, Tomasz Odrobinski, VP of Sales and Internationalization at erento Gmbh will be leading our Athens Sales Managers Workshop.  Follow Tomasz @tomodrob .

13:30 – 16:00 Business Operations Forum – The Agile Start-up for Intrapreneurs
Turn a great idea into an extraordinary solution for the real world with extraordinary technology. Rob Meadows of Originate will lead this interactive workshop where participants will:

  • Learn how to run a product discovery workshop centered on learning, brainstorming and experimentation.
  • Get exposure to several prototyping tools used to validate a new product’s core value proposition and assumptions.
  • Learn how to leverage A/B testing and crowd testing tools before writing any code.
  • Learn best practices for agile development to create robust, scalable product from a prototype.

Participants will leave this experience having learned how to take an idea for a digital product, build a digital prototype and test it on some real users to get feedback.  Valuable lessons for any organization’s intrapreneur.

14:30 – 15:00 Coffee Break

19:00 – 00:30 Friday Night Out at ‘7 Times Live Music bar & Club’

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