“SHARING BEST PRACTICE”
FOR BUSINESS LEADERS, SALES MANAGERS AND TECH MANAGERS

THIS EVENT HAS ALREADY TAKEN PLACE AND REGISTRATION IS CLOSED. THE PRESENTATIONS ARE NOW AVAILABLE (YOU WILL NEED TO BE LOGGED IN)

“Sharing Best Practice” is designed to allow senior executives, sales and technology managers to gather in small groups to “get behind the numbers” of a traditional benchmarking study. For example, rather than just learning that another publisher’s average online revenue growth is 45%, while yours is only 23%, you can identify what they’re doing to deliver the better numbers.

To do this, we need to collect just a few key metrics from you in advance. Upon registration you will receive a questionnaire with universal, meaningful metrics so we can compare “apples to apples.” The questionnaire will provide examples to illustrate what we’re looking for, and suggestions for how to interpret them.

The metrics will be published and distributed to the registered participants when you pick up your badge and conference folder on Wednesday. Your results will be published under your name and company so that participants can easily identify the strong performers in areas where they are weaker, and seek them out in the discussion groups. The metrics required are usually ratios or percentages so you do not need to share any commercially-sensitive data such as detailed revenue figures.

A couple of things to note :

  • To avoid meaningless averages, e.g. combining the high number of unique visitors to a well-established site with the low numbers for a new product, please report the data for individual sites where indicated separately in the columns marked Site 1 or Site 2 and list the URL of the relevant site. You don’t have to supply data for more than one site although the more data, the merrier. You can also choose different sites for different metrics, just be sure to indicate the URL each time
  • Don’t be afraid to choose a site with “poor” numbers, sometimes the greatest value can be gained from discussing and analyzing the under performing areas of our businesses
  • To set the numbers in context, we are asking that you provide a short company profile to accompany your data (you can fill this in on the questionnaire). This will really help everyone understand the environment in which the results have been achieved and ensure that maximum time is available to discuss the data instead of gathering basic background information. The company profile should describe the company, its products and the markets it operates in. We suggest no more than 150 words
  • Make sure that you have indicated on your conference registration that you wish to attend this session. There is no additional cost, but we do need to know to compose the groups and to manage the data collection

If you have any questions or anything is at all unclear, please contact Heather Tesch at Heather Tesch.

Please complete and return the questionnaire to Head Office by Friday 4 April latest, to Heather Tesch. We will send all registered attendees a reminder on Friday 28 March, but if your data is not received by Friday 4 April regrettably, you will not be able to attend the session in Helsinki.

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