Driving Customer Confidence in AutoTrader.com

Safe and Simple Communications Drive       Privatis_logo_with_tagline
Consumer Confidence in AutoTrader.com

Online scammers and aggressive telemarketers continue to refine their methods for culling personal information from online classified sites. Exposed personal contact information is gathered and used for lead generation, where thousands of automated calls be made for just a few cents. These sophisticated attacks are now moving into phishing schemes, reaching consumer through SMS and working to undermine the communications that are the backbone of interactions on classifieds. The robocall problem is now grabbing headlines as the source of the top consumer complaint in the U.S. Many online classified sites are still exposing personal contact information as consumer fatigue grows and governments feel the pressure to react.

Privatis_Privacy_Shield_AutoTrader_screensIn response to customer demand that email addresses and personal phone numbers be removed from private seller ads, AutoTrader.com added personal privacy protections that support simple communications between sellers and buyers to increase user satisfaction and enhance confidence in the site.

In nine months in 2013, Privacy Shield ™ realized the following results:

  •  198,000 emails handled
  • 1.06 million calls processed
  • 616,000 illegitimate calls blocked

For more on Privacy Shield™ and its personal protection features that have been shown to repel the nuisance calls that can make up 50 per cent of all calls to online classified ad users:

Download the Presentation Deck
Watch the webinar recording on YouTube
Download the case study, “Shielding Personal Information and Blocking Online Threats to Increase Consumer Trust”
Contact Jay Innes (jinnes@privatis.com), Director, Business Development
or speak with CEO Steven McAuley at our upcoming Prague conference!

This blog post was written in cooperation with Privatis Technology Corporation

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