Please find below the programme overview.

1

Thursday 26 May

GM Barcelona

Morning: Arrival of delegates
12.00-14.30

Registration

12.30-14.00

Meet and Greet Lunch

14.30-17.30

Mini Olympics on the Mediterranean Beach

20.00-23.00

Welcome Reception and Dinner – Hotel Fira Palace

2

Friday 27 May

GM Barcelona

08.00-09.00

Registration – for all the late registrations

09.00-09.10

Chairperson’s opening

09.10-09.25

Introducing new members

09.25-10.05

Keynote Address- Classified like it’s meant to be?

10.05-10.45

Marketing in an expanding market…

10.45-11.15

Coffee Break / Continue in Parallel Sessions

Track One
11.15-11.45

Going, going, gone!

11.45-12.15

Vertical marketing

12.15-13.00

Out with the old, in with the new?

13.00-14.00

Lunch – Introduction to India – the next General Meeting destination!

14.00-15.30

Panel – Better marketing to media buyers

Track Two
11.15-11.45

One reader, two readers, three readers…

11.45-12.15

The highs and lows of marketing at LOOT

12.15-13.00

“If I were a rich man” (or “Money can’t buy you love”)

13.00-14.00

Lunch – Introduction to India – the next General Meeting destination!

14.00-15.30

Panel – Marketing promotions

15.30-16.00

Coffee Break

WORKSHOPS
16.00/16.30/17.00

How to run a successful auction

Ad-exchanging with PHOENIX and NANI

Back to the Future!

How marketing drives sales compensation

Changing times

Mobile Marketing

The workshops last for 30 minutes and will run 3 times, this will give you an opportunity to attend 3 workshops of your choice.

19.30-23.00

Catalan Dinner at the Restaurant Can Cortada

3

Saturday 28 May

GM Barcelona

09.00-13.30

Publishers’ Meeting

09.00-13.30

Sales Managers’ Workshop

09.00-13.30

Technology and Business Development Forum

11.00-11.30

Coffee Break

13.30-14.00

Conference Wrap-up and Close

14.00-15.00

Lunch

15.00-16.30

ICMA Business Meeting

20.00-01.00

Gala Party at L’Hivernacle

4

Sunday 29 May

GM Barcelona

All day

Departure of delegates