Please find below the programme overview.
1
Thursday 26 May
GM Barcelona
Morning: Arrival of delegates
12.00-14.30
Registration
12.30-14.00
Meet and Greet Lunch
14.30-17.30
Mini Olympics on the Mediterranean Beach
20.00-23.00
Welcome Reception and Dinner – Hotel Fira Palace
2
Friday 27 May
GM Barcelona
08.00-09.00
Registration – for all the late registrations
09.00-09.10
Chairperson’s opening
09.10-09.25
Introducing new members
09.25-10.05
Keynote Address- Classified like it’s meant to be?
10.05-10.45
Marketing in an expanding market…
10.45-11.15
Coffee Break / Continue in Parallel Sessions
Track One
11.15-11.45
Going, going, gone!
11.45-12.15
Vertical marketing
12.15-13.00
Out with the old, in with the new?
13.00-14.00
Lunch – Introduction to India – the next General Meeting destination!
14.00-15.30
Panel – Better marketing to media buyers
Track Two
11.15-11.45
One reader, two readers, three readers…
11.45-12.15
The highs and lows of marketing at LOOT
12.15-13.00
“If I were a rich man” (or “Money can’t buy you love”)
13.00-14.00
Lunch – Introduction to India – the next General Meeting destination!
14.00-15.30
Panel – Marketing promotions
15.30-16.00
Coffee Break
WORKSHOPS
16.00/16.30/17.00
How to run a successful auction
Ad-exchanging with PHOENIX and NANI
Back to the Future!
How marketing drives sales compensation
Changing times
Mobile Marketing
The workshops last for 30 minutes and will run 3 times, this will give you an opportunity to attend 3 workshops of your choice.
19.30-23.00
Catalan Dinner at the Restaurant Can Cortada
3
Saturday 28 May
GM Barcelona
09.00-13.30
Publishers’ Meeting
09.00-13.30
Sales Managers’ Workshop
09.00-13.30
Technology and Business Development Forum
11.00-11.30
Coffee Break
13.30-14.00
Conference Wrap-up and Close
14.00-15.00
Lunch
15.00-16.30
ICMA Business Meeting
20.00-01.00
Gala Party at L’Hivernacle
4
Sunday 29 May
GM Barcelona
All day
Departure of delegates
