2010 ICMA Innovation Award
GM Berlin


Innovation is a new way of doing something or “new stuff that is made useful.” It may refer to incremental and emergent or radical and revolutionary changes in thinking, products, processes, or organizations.” Source: Wikipedia

The International Classified Media Association (ICMA) along with Vaimbu Ltd. are pleased to announce the 2010 ICMA Innovation Award winners as follows:

“Best Classified Media Innovation” Farm Country Trader, USA

“Quick Implementation” IPC Media, UK

“Show Me the Money” PennySaverUSA.com, USA

Please read on for the top 10 shortlisted applicants listed as follows in alphabetical order:

  1. Directo del Campo
  2. Farm Country Trader
  3. Hurriyet Emlak
  4. IPC Media
  5. Mediatel
  6. Mobiya
  7. News International
  8. Pennysaver
  9. Sanoma Digital Finland
  10. WorkDigital


The applications were judged on novelty, creativity, results and sustainability by the ICMA Committee. Due to the high quality of the applications received, it was decided there would be 10 applicants short-listed and three awards presented on Saturday 8 May at the ICMA Gala Party in Berlin, Germany. The award categories are “Show Me Money,” “Quick Implementation” and “The Best Innovation” award.

Vaimbu Ltd., who proposed and project lead the award, has put together a summary of the applications, which you can download here.