The following is a list of confirmed speakers, facilitators and panelists for the upcoming ICMA Spring Conference 2016. Speaker information is regularly updated, so please keep checking.

Dr Cecil Hetherington
Managing Director of Used Cars NI Ltd, UK

Dr Cecil Hetherington is the Managing Director of Used Cars NI Ltd. Cecil began his career in BT plc, working on the development of the BT Internet service during its initial rapid growth phase. He spent several years working on numerous internet consultancy projects with Anthony Kieran, and in 2006 they founded Used Cars NI Ltd. This has become the leading car classifieds website in the Northern Ireland market, with 640 motor dealer customers and a user base of more than 30,000 people per day.

Boris Metraux
CEO & Co-Founder of, Switzerland

Boris Metraux is the CEO & Co-Founder of Established in 2005, is the leader in classified for Panama and Costa Rica, with more than 4 million hits per month and 80 million monthly page views. The comprehensive platform offers online classified services, dedicated to advertising buying, selling and renting property, cars, jobs vacancies, products and updated services.

Boris specialises in online advertising with adwords, creating brands, online advertising consulting – targeting and conversion.

Raphael Bienz
CEO of BlueGlass, Switzerland

Raphael Bienz is the CEO of BlueGlass. Creativity, data, and analytical forward thinking are the foundation of Raphael Bienz’s digital marketing expertise. Only in his early 30’s, the established CEO of BlueGlass Zurich is a full stack online-marketer, black belt certified in Searchmetrics, and experienced across numerous global digital marketing projects.

Raphael holds a MBA with special emphasis on strategic management and marketing. Following graduation, he was responsible for business development at isonet AG, quickly rising to CEO – a position he held for 3 years. Since 2010 he has been instrumental in development and growth for the strategic and operative direction of BlueGlass: an international SEO and content marketing strategy agency with offices in Zurich, London and Tallinn. His management of the 25 strong Zurich team has resulted in multiple award wins for their SEO, content marketing and PPC campaigns.

Peter Froberg
Freemium Consultant & President at, Denmark


Peter Froberg is a Consultant at Freemium. He helps companies optimize their business model, with a special focus on freemium and business models beyond profit. The work takes many shapes, from delivering a keynote for inspiration, to development workshops and active engagement in developing and implementing the model.

Peter is also the President of His current focus at is building the list of CRE service providers that are benefiting from their marketing innovations.

Ethan James Appleby
CEO & Founder of Vango, USA

Ethan James Appleby is the CEO & Founder of Vango. Ethan is passionate about Design Thinking as a means to transform culture in organisations and countries. Using Design Thinking he has worked with key business and political leaders on critical strategic issues. He has worked with non-profits, education, commercial and government entities to create tangible benefits. Vango is a new startup that connects emerging artists and novice art buyers, and was selected by Apple as one of its top apps.

Ethan currently lives in San Francisco where he is launching his startup.

Tristan Pollock
Entrepreneur in Residence & Venture Partner of 500 Startups, USA

Tristan Pollock is an Entrepreneur in Residence & Venture Partner of 500 Startups the world’s most active seed fund and startup accelerator. He is also empowering the most creative people in the world as co-founder of Storefront, called ‘Airbnb for Retail’ by The New York Times.

His last company, SocialEarth, the Huffington Post for social entrepreneurship, was acquired by 3BL Media in 2012.
Tristan has also been named to the 2015 Forbes 30 Under 30 list, displayed his street art in aTEDx talk on creative cities, cameoed in NBC Universal’s Bazillion Dollar Club, and crafted the most read email of all time reaching over 23 million Best Buy customers.

A Minnesota native from a family of makers, Tristan now lives and creates in San Francisco, California.

Patrick Kane
Founder & CEO at Priori Data, Germany

Patrick Kane is the Founder & CEO of Priori Data, a leading provider of mobile app store intelligence based in Berlin. Patrick founded Priori Data after working for a decade on the consumer side of market data. Seeing the incredible market opportunity of mobile apps and the relative unavailability of actionable mobile app market data, Patrick and his team have built a platform now used by more than 1,000 top global app publishers, advertisers, and investors to make better decisions in the mobile app economy.

Patrick began his career in the investment banking division at Morgan Stanley, before moving to private equity fund Vestar Capital Partners where he focused on evaluating and executing investment opportunities in the information services sector.

Marja-Leena Tuomola
COO, Sanoma Digital Finland, Finland

Marja-Leena Tuomola is the COO at Sanoma Digital Finland. She has served in various positions and business units in Sanoma since 1990, and is currently responsible for the marketplace, classified and ecom business of Sanoma in Finland and the Baltics. Sanoma is a fantastic company offering the widest possible job opportunities in all the fields of media: magazines, newspapers, television, radio and online media. Their services include i.a.,,, Sähkö,,, Keltainenpö,, Netwheels Oy and

Kamilla Harritsø
Head of R&D at, Denmark

Kamilla Harritsø is Head of R&D at She has solid experience in strategy, product development and usability all based on data analysis and business intelligence. Kamilla’s core focus is on user behavior and user journeys across platforms.

During her time at Kamilla has developed her leadership skills within the fields of software development, organisation, strategy and product development. Kamilla’s responsibilities vary from overseeing daily operations to being a member of the overall top management.

Felix Erken
Managing Director of Junk Mail Publishing Group, South Africa

Felix is the Managing Director of Junk Mail Publishing, the leading classifieds print and digital portal in Southern Africa. Felix started in the classifieds space 23 years ago when print still ruled the space. He has overseen and is still currently managing the enormous transition that the Internet brought about for the industry, first on the web and now mobile. With online classifieds becoming one of the hottest web properties after search and social, it’s been an extraordinary journey which has given Felix heaps of insight and experience into the classifieds market locally and globally. He has been an active member of ICMA for 17 years.

Marle van Dessel
Head of Communications at FLOOW2 World’s Reset Button, Netherlands

Marle van Dessel is Head of Communications at FLOOW2 World’s Reset Button. FLOOW2 | World’s Reset Button is the business-to-business sharing marketplace on which companies and institutions can share equipment, services, and the skills and knowledge of personnel. FLOOW2 is a unique online platform that brings businesses together to share overcapacity leading to new revenue, costs saving, an enriched network and a local, sustainable economy. In addition to having to make less of an investment when purchasing new equipment and services, businesses are also decreasing their negative impact on the environment. FLOOW2 is the first mover on this B2B market and is a partner in the CE100 of the Ellen Mac Arthur Foundation, the leading think tank on circular economy.

Michel Visser
Founder at Konnektid, Netherlands

Michel Visser is the Founder of Konnektid and a social entrepreneur. Konnektid is a website which helps lifelong learners and teachers to connect online, to learn and teach offline, turning neighbourhoods into universities. Social Learning, Anytime Anywhere; reinventing education with a high social impact. Michel founded his first company at the age of sixteen, co-developed Vonked (an evening to help starting social entrepreneurs kickstart their ideas) and was a coach and teacher at the Social Entrepreneurship challenge at the University of Amsterdam.

Richard Kramer
Owner & Managing Director at Arete Research, UK

Richard Kramer is the Owner & Managing Director of Arete Research. Richard founded Arete in 2000, as the pioneer of the independent equity research space (prior to the Wall Street scandals of 2001-2003). Arete has no conflicts of interest and can tell the truth. Richards focus over the past 20 years has been on the wider mobile internet space, including smartphones, digital consumer products, advertising technology and other internet services. He is known for his frank dissection of industry hype and willingness to offer critical as well as positive comments on leading tech companies. Prior to founding Arete, Richard was for four years #1 ranked technology analyst in Europe at Goldman Sachs.

Adil Osmani
CEO at, Norway

Adil Osmaniis the CEO of A CEO and founder of (several) bootstrapped companies, Adil has experience in building companies and organisations rigged for growth. He emphasises exploring new business opportunities internationally, and executing to make them a reality.

Adil is personally heading the international expansion process which has been successful in several countries around the world. Rubrikk now has operations in 17 markets, with many more to come.

Jacob Sachs
Global Account Manager at Besedo, Sweden

Jacob is the Global Account Manager at Besedo, helping customers optimize their moderation processes. Jacob has almost 10 years of experience in the classifieds sector, having worked at Tradera, eBay and held many different roles at Besedo.

Besedo develops tools that help classifieds sites keep their users safe and improve the overall user experience. The focus is to create and provide smart ways for our clients to efficiently manage the content on their site using automation, manual moderation or a combination of the two.

Rob Paterson
Director of Consulting at AIM Group, LLC, UK

Rob Paterson is the Director of Consulting at AIM Group. He has worked within the classifieds sector for more than 20 years. Rob recently took up this role having moved back to the UK from LA. In LA Rob was the CEO of Pantera Digital, where he was responsible for building a digital agency specialising in providing content marketing, search engine optimisation, search engine marketing and analytics.

Prior to that Rob was the CEO of Erento, the leading international online consumer marketplace for the hire and rental industry. Erento GmbH has its Head office in Berlin and is the flagship online media property owned and operated by VM Digital the digital investment division of Russ Media.

Claudia Nessler
Head of Classifieds at Russmedia Digital, Austria

Claudia Nessler is the Head of Classifieds at Russmedia Digital. Claudia joined Russmedia in 2010 and has been Head of Online Classifieds since 2013. Their portfolio includes the regional market-leading jobportal (lä, real-estate site (lä and general classifieds (lä Claudia’s main focus is on developing new products and features for portals to further grow business – in web, mobile and whatever will be next.

Marc Mandt
Entrepreneur in Residence at Tampa Bay WaVE, USA

Marc Mandt is an Entrepreneur In Residence at Tampa Bay WaVE and works directly with early stage companies in the accelerator program.

Marc is also founder of Adalia Media, which is the license holder for Mascus for the US market. Marc’s team lead the fastest revenue ramp up in the history of Mascus.

Recently Marc created a new digital division for The Flyer, one of the largest classified publishers in the US.

Prior to that, Marc has been involved in several ventures. He is the founder of Classified Technologies Group which was first to market offering both a SaaS sales system as well as fully outsourced classified ad sales for community papers. He also co-founded a local search company in Tampa, Florida and started his career at The Flyer where he held many positions covering sales, marketing, technology and operational improvements.

Atif Waqar
Head Developer at Adfenix, Sweden

Atif Waqar is the Head Developer at Adfenix. Atif is a Post-Graduate student at MCS (Military College of Signals) Rawalpindi, doing his Masters in Information Security. With an interest in making architecture of IT systems and development of IT systems, with implementation of Information Security.

Specialties: System Development, Complex algorithm making, Information Security

Gabriel Kamienny
CEO & Co-Founder of Adfenix, Sweden

Gabriel Kamienny is the CEO & Co-Founder of Adfenix. Gabriel has previously worked with data generation & monetization in Silicon Valley, working with data from over a billion devices, and is now applying his knowledge to the specific nisch of online classifieds. He has experience of squeezing out value of data for online classifieds in both established & emerging markets.

Dan Benjamin
Co-Founder & Head of Business Development at eRated, UK

Dan Benjamin is the Co-Founder & Head of Business Development at eRated, trying to create a universal identity in the world of multiple online marketplaces. Dan has worked in software development for the past 8 years in various positions: Software Developer, Team Leader and Architect, mainly in the fields of Telecommunications, Identity Management, Information Security focusing on producing Enterprise Software.

In the past Dan founded RepStamp, which was focused on e-commerce marketplaces. RepStamp was created in the prestigious Zell Entrepreneurship Program in IDC.

Abbas Rehemtulla
EMEA Senior Account Manager at Distil Networks, UK

Abbas Rehemtulla is the EMEA Senior Account Manager at Distil Networks. Founded in 2011, Distil Networks is the leading public and private cloud security provider that blocks malicious bots, or automated computer programs, attacking your website. With a mission of making the web more secure, Distil Networks mitigates against duplicate content, improves SEO strength and accelerates the end-user experience – all while reducing infrastructure costs.

In Abbas’ previous role he managed customers such as the Financial Times, The Guardian, Aljazeera, Bauer Media, Tagman, Vibrant Media, AD Council, Global Personal and many many more.

Mauricio Morales
Cofounder and Chief Product Officer at TheMotion, Spain

Mauricio Morales is the Cofounder and Chief Product Officer at TheMotion, a video platform for producing automatic videos at scale. Mauricio is a full time and serial entrepreneur who has been building internet products for more than 12 years. He has helped build high traffic sites, social networks and video platforms in Spain and advised other startups in Europe and Latin America. He’s also a founder of a startup studio at