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Improve Your ROI with Personalized Retargeting
How To Do Smart (re)Marketing on 3rd Party Sites and Ad Networks
ICMA is proud to be partnering with Associate Member Gravity R&D for a webinar all about retargeting! Gravity will walk us through 2 case studies that show the full potential classifieds sites have through personalized retargeting.
Date: Tuesday, 6 May
Time: 16:00 – 17:00 CET / 15:00 – 16:00 GMT / 10:00 – 11:00 am EST
Tamas Motajcsek, Classifieds Expert and Business Development Manager of Gravity R&D
Domonkos Tikk, CEO of Gravity R&D
Retargeting is used by more and more businesses in the classified industry. Have you ever asked yourself whether you exploit its full potential? Gravity R&D presents the results of two case studies showing that personalized retargeting improves user re-engagement and conversion.
- Jofogas.hu, a member of Schibsted Classified Media has used personalized banners on Hungary’ most visited news portal, index.hu to attract its previous visitors back to the site.
- Ingatlan.com, one of the leading Central-European real estate sites is optimizing its Google Display Network (GDN) campaign with personalized ad content.
During this webinar, you will:
- get familiar with the logic behind personalized retargeting;
- learn the secret of an over sixteen-fold CTR increase;
- see how you can reach a ~24x increase in Ad Reply conversion
receive tips on using GDN in a more cost-effective way
 (compared to in-house retargeting logic)
Cost: FREE to the public!