ICMA is proud to be able to share this useful resource of member-recommended service providers. The vendors on this list have already been vetted for you, saving you much time and money. If you are an ICMA member and wish to add a vendor to this list please contact our Conference & Marketing Manager.



Fiare’s sophisticated FiareAds platform suits any sector within the classified advertising and auction business. Thanks to its flexibility FiareAds is expandable to support a vast variety of business models. Sites are branded to the client’s look & feel and they are scalable to fit the needs of any client from start-up to top tier players. With its years of experience in delivering efficient solutions to the classified advertising markets, Fiare is able to offer its clients the benefits of its impressive implementation track record and accumulated strong business knowledge.

Fiare focuses on usability, enhanced search and rich business models, reachable via all devices. Over the years we have implemented several leading selling & buying portals for multi-market and business sectors. Our FiareAds solution has been implemented for 13 different verticals and are running in different countries in Scandinavia, the UK, the US, Spain, Italy, Middle-East and East Africa. One success story Fiare has helped create is www.nettiauto.com that has been the market leader in Finland for nine consecutive years. See Fiare online presentation from here.



Adaan Digital Solutions is a trusted digital products fulfilment partner for media organisations worldwide. We provide UI / UX Design, Web and Mobile Applications Development, Internet Marketing, and Content Writing services, in a cost-effective package, to help online marketplaces sell more to SMBs. Our solutions help traditional media companies scale up and transition to digital. We do not have a “one size fits all” approach. Our services are scalable, adaptable, and affordable and our solutions are tailored for customer-specific needs and workflows. Contact us for a no-cost, no-obligation trial.

For more information on adaan, visit us here.



Since 2002, Besedo has been helping organizations of all sizes, industries and cultures, understand and improve their digital content. Industry leaders like Schibsted and disrupters like Wallapop rely on us for e.g.:

* Automated content moderation

* Manual content moderation

* Trust and safety services

* Customer support or

* Site audits and advisory services

Our new Saas-tool enables automated and manual moderation allowing you to keep up with a fast content flow without sacrificing site quality or user experience.

For more information on Besedo, visit us at here.



Madgex technology unlocks the value of your professional audience.
Madgex job board software is used by many of the world’s most successful media brands and provides the full range of tools needed to run a profitable online recruitment business. Fully flexible and highly configurable, our technology enables the perfect representation of your brand and a tailored approach to your markets and activities.
We provide a range of SaaS technology and support services, enabling our clients to operate an outstanding job board platform that perfectly represents their brand and provides a valuable resource for job seekers and employers alike.
Our new, innovative Course Board platform allows users to browse ultra-personalised training courses while opening up a fresh revenue stream for your business at the same time. Offer your audience more and connect them with the opportunity to further their expertise, learn new skills and take their careers to the next level.
Our clients include The Guardian, The Washington Post, TMDR, The Daily Telegraph, New England Journal of Medicine, Emap, Incisive Media, Local World, IDG, NHST Media, The Star Tribune, RBI, Wiley, VDI Verlag, Konradin Mediengruppe and many more.

For more information on Madgex, visit us at here.


Rough estimates show vertical search engines (VSE) or aggregators represent between 15% to 20% of inbound traffic for classified sites worldwide… and growing.

Mitula is one of the world’s leading VSE’s for classifieds, with a current portfolio of more than 170 websites in 45+ countries and in 17 languages. Following the acquisition of Lokku Limited in May 2015, and Nuroa in March 2016, the Mitula Group operates its websites under three main brands: “Mitula”, “Nestoria” and Nuroa. Mitula Group indexes more than 250 million ads every day having signed partnership agreements with over 13,000 classified sites worldwide.

How does it work?

  • Partner sites provide a data feed to Mitula Group via XML format
  • Mitula indexes the XML feeds and disseminates bits of partner content throughout the entire web, mining good traffic volumes that is then redirected to the partner portal.
  • Mitula generates serious quality additional traffic and runs well structured non-colliding businesses with classified portals.
  • Mitula is specialized on getting classified seeking user traffic. Users perform segmented searches on Mitula. Then Mitula re-directs users to partner classified web sites where transaction and leads happen.
  • Traffic generated from mitula is mostly new users and high quality conversion driven. It is therefore niche qualified traffic.
  • Leading portals across developed and maturing markets use mitula’s as an additional traffic source.
  • In January 2016, the Mitula Group generated more than 90 million click-outs to advertisers’ websites.

Please talk to us to learn what Mitula could do for your business.

For more information on Mitula, visit us here.



eRated is a B2B SaaS company that enables online sellers to take their reputation and track record from one marketplace to the next. As trust is the most important factor for liquidity in marketplaces, eRated increases sales and conversions in marketplaces by up to 15%! eRated has also amplified the user on-boarding solution to a new marketplace by providing an insights dashboard supplying detailed information about new, up until now, anonymous sellers.

Buyers’ biggest fears on P2P sites is dealing with a bad/anonymous sellers. eRated humanises both parties in peer to peer transactions by collecting all fragmented information scattered around the web to amplify and increase sales in marketplaces and especially classified websites (anonymity is NOT king).

For more information on eRated, visit us here.


Distil Networks

Distil Networks, the global leader in Bot detection and mitigation, offers the most automated and accurate way to identify and police malicious website traffic, blocking 99.9% of bad bots, malware and competitors, without impacting legitimate users. Distil Networks protects against web scraping, competitive data mining, account hacking, from spam and click fraud while slashing the high tax that bots place on your internal teams and web infrastructure. For more information on Distil Networks, visit us at www.distilnetworks.com or follow @DISTIL on twitter.

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Click Performance Group

We believe that website publishers should earn more from online advertising. As a classified publisher, you connect buyers and sellers and enable valuable transactions between private and commercial parties. Your service may be mostly free of charge and solely driven by advertising on your site. Are you rewarded accordingly? Many classified publishers are not.

That is where we step in: We are independent consultants with powerful technology and vast experience in optimizing advertising networks such as AdSense, AdExchange and other online revenue streams. Our software suite STREAM aggregates all revenue statistics in one report and helps you to make better-informed decisions. In other words: We get you the revenue you deserve and make it last. We call it Site Revenue Optimization.

Christoph and Frederic are looking forward to meeting you in Amsterdam!

Christoph Adler, CEO

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The Motion is a disruptive Video technology, able to generate automatically massive amounts of high-quality videos in minutes.

How does it work? The technology takes data or website’s URLs and convert them into dynamic videos that capture attention and boost viewer engagement. No editing, no fumbling, no waiting time. TheMotion is immediate, frictionless and scalable to millions.

TheMotion is here to transform the content of Classified Marketplaces into engaging videos, automatically and at the touch of a button. What are those videos for? The videos generated by TheMotion are a powerful tool to increase visibility, SEO positioning and conversion rates. They can be easily uploaded in product pages, in YouTube, used in retargeting campaigns, and even shared via social networks by your users.
Among TheMotion Classified clients are Resem (Mitula Group) and Schibsted Group.

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Marketplace Lab are the UK’s leading marketplace technology and consulting firm. The management team is drawn from global leaders in the marketplace sector including Amazon, Rakuten, ASOS and Sony. They have decades of experience building and running marketplaces all over Europe, with clients including Time Inc, Tesco, El Corte Ingles and Conde Nast.

Marketplace Lab’s team of experts can help get your own marketplace off the ground, or advise on how to improve its efficiency or KPIs. The experienced marketplace developers can help you build and launch your own marketplace, speed up your route to market, and help you navigate typical pitfalls in the development process.

For anyone looking to shortcut development even further, Marketplace Lab can fully build, test and launch a marketplace for you on their white-label marketplace platform in as little as 4 weeks and €12,000.

If you are interested in finding out more about how a marketplace could transform your ecommerce strategy, come and talk to us.