ICMA is proud to be working with the following dedicated service providers.
This page is updated weekly so do check back regularly for a more up-to-date listing.

THIS EVENT HAS ALREADY TAKEN PLACE AND REGISTRATION IS CLOSED. THE PRESENTATIONS ARE NOW AVAILABLE (YOU WILL NEED TO BE LOGGED IN)

 

Besedo

Besedo
www.besedo.com

At Besedo we all share the view that a cleaner Internet filled with less bad content leads to happier users and more prosperous businesses. Therefore, we made it into our mission to contribute to this by partnering with online companies in delivering superior user experience.

Brief company background

Besedo is a company specialized in User Generated Content moderation, Trust and Safety and customer care. Besedo is world leader in online Classifieds moderation and fraud/abuse management.

In Besedo we all share the view that a cleaner Internet filled with less bad content leads to happier users and more prosperous businesses. Therefore, we made it into our mission to contribute to this by partnering with online companies in delivering superior user experience.

Brief company background

Besedo is a company specialized in User Generated Content moderation, Trust and Safety and customer care. Besedo is world leader in online Classifieds moderation and fraud/abuse management.

Besedo employs close to 300 people located across three operating centers, one in Stockholm (Sweden), one in Sliema (Malta) and one in Kuala Lumpur (Malaysia). We are open 24/7, 365 days per year and last year we monitored more than 70 million articles and currently serve clients across the world in 16 languages.
We are fully independent from all our clients and work actively with companies within several industries.

The Besedo Way

Expertise – We divide our teams of experts into different areas e.g. fraud & abuse, facilitation & hosting, context and counterfeit. They possess deep knowledge in subjects such as different commercial products and have extensive experience in all common threats affecting our clients’ websites ranging from typical online frauds to delicate abuse related issues.

Technology – Automated solutions, enhancements of manual processes and shared data through commercial networks are realities today and fully available tools. We have thoroughly tested and developed them since the beginning of UGC and constantly keep an eye out for the next coming solution.

Processes – 10 years experience in designing quality driven highly efficient workflows is unquestionably one of our key assets. Handling very large amounts of data requires the right process and the right training in order to be administratively viable. It involves all stages of hiring, training, planning, supervising and spotting discrepancies as well as highly sophisticated feedback loops man to man and man to machine.

The power of quality
The reason why we put so much emphasis on quality in everything we do is because we strongly believe there is a firm link between our clients‘ revenue potential and the quality of the online sites they are operating.
Over the years we have developed measurement of content quality into a core knowledge, based on five different layers which we believe to act deteriorating to the value of your site:

  • Illegal: Is the content illegal and if so, is the publisher liable?
  • Scam: Is the person behind the content attempting to actively deceive your users?
  • Abuse: Is the user misusing your service in order to get more exposure or avoid fees?
  • Irrelevant: Is the site easy to navigate or does it contain content not belonging there?
  • Inappropriate: Is the site content what your users are expecting to see?
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Privatis_logo_with_tagline

Privatis
www.privatis.com

Privatis Technology Corporation provides privacy tools that protect users of online classified ad sites and marketplaces from harassment by telemarketers and fraudsters while facilitating seamless communications by phone, SMS and email. Privatis developed the Rapid Autodialer Detector™ (RAD) that uses proprietary blocking algorithms to detect and block robocalls from telemarketers and fraudsters.

Telemarketers and fraudsters use online classified ad sites for lead generation by exploiting access to personal phone numbers and email addresses. Everyday spamming bots crawl classified sites to scrape your users’ phone numbers and email addresses and pass them to telemarketers (canvassers) and fraudsters who relentlessly harass your customers with spam calls, texts and emails. This can result in customer complaints, brand damage, pressure from government bodies to protect consumers – and even legal proceedings from customers who have been hurt or defrauded.

Since 2010, Privatis has powered Privacy Shield™ for AutoTrader.com and is available to all U.S. subscribers on the site boasting 16 million unique monthly visitors. The Privatis technology was purpose built for classified sites and developed specifically to help private sellers communicate by phone, text and email with buyers, while protecting the privacy of both parties. An anonymous (masked) phone number and email address is issued and displayed in the private seller’s ad in order to protect their privacy. Privatis proprietary blocking technology identifies and blocks robocalls in order to protect site users from harassment.

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Hakema

Hakema
www.hakema.net

Hakema is redefining how online customers can contact businesses and sellers on classified sites and marketplaces.We are experts in customer contact solutions and helping online classifieds drive their competitiveness. Our clients include Sanoma, Oikotie.fi, City24 and more. Here is what some say –

“Hakema provides an interesting solution for a real customer need, helping to create added value for our customers. – Riikka Kouhi, Head of Oikotie.fi

Hakema is redefining how online customers can contact businesses and sellers on classified sites and marketplaces.We are experts in customer contact solutions and helping online classifieds drive their competitiveness. Our clients include Sanoma, Oikotie.fi, City24 and more. Here’s what people are saying:

“Hakema provides an interesting solution for a real customer need, helping to create added value for our customers. – Riikka Kouhi, Head of Oikotie.fi

Our solutions generate and capture all the leads into one place, provide real-time tracking and analytics. Online visitors can conveniently contact sellers and also book times for scheduled phone calls or face to face meetings, all from the listing itself – never leaving the classified site. Hakema’s real-estate solutions provide more leads for realtors and better customer service for prospective buyers. Our customers include real-estate portals, online classifieds, and any website needing an inbound sales solution.

Our solutions will attract, convert and monetize your website visitors through multiple ways. We bring the benefit of providing a fully hosted solution which takes only a few lines of code to add to your website. All aspects of technology are covered including scalability, multiple languages, white labeling and dedicated support, so that you can focus on driving revenues through sales and marketing.

Contact us for a free trial: Founder & CEO, Ajay Garg ( ajay@hakema.net, +358-408-416-616) or Partner & Sales Director, Mika Kupila ( mika@hakema.net, +358-505-737-126)

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Fiare

Fiare
www.Fiare.com

Fiare’s sophisticated FiareAds platform suits any sector within the classified advertising and auction business. Thanks to its flexibility FiareAds is expandable to support a vast variety of business models. Sites are branded to the client’s look & feel and they are scalable to fit the needs of any client from start-up to top tier players. With its 12 years of experience in delivering efficient solutions to the classified advertising markets, Fiare is able to offer its clients the benefits of its impressive implementation track record and accumulated strong business knowledge.

Fiare’s sophisticated FiareAds platform suits any sector within the classified advertising and auction business. Thanks to its flexibility FiareAds is expandable to support a vast variety of business models. Sites are branded to the client’s look & feel and they are scalable to fit the needs of any client from start-up to top tier players. With its 12 years of experience in delivering efficient solutions to the classified advertising markets, Fiare is able to offer its clients the benefits of its impressive implementation track record and accumulated strong business knowledge.
Fiare focuses on usability, enhanced search and rich business models, reachable via all devices. Over the years we have implemented several leading selling & buying portals for multi-market and business sectors. Our FiareAds solution has been implemented for 13 different verticals and are running in 14 different countries in Scandinavia, the UK, the US, Spain, Italy, Middle-East and East Africa. One success story Fiare has helped create is www.nettiauto.com that has been the market leader in Finland for nine consecutive years. See Fiare online presentation from here.
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Click Performance Group

Click Performance Group
www.click-performance.com

More AdSense Revenues For Your Website – Guaranteed!
Get more revenue from Google AdSense with your current website(s) or implement our strategies in your next website project. We analyze, measure, and equip you with hands-on advice and effective strategies to achieve substantial and measurable success. Click Performance Group can take your website revenues to the next level.We know how to grow your revenues with our proven techniques and proprietary knowledge. For more than six years, we have successfully implemented strategies that helped our clients to achieve substantial revenue increases. This gives us the confidence to offer a completely commission-based approach with literally ZERO up-front expense.

More AdSense Revenues For Your Website – Guaranteed!
Get more revenue from Google AdSense with your current website(s) or implement our strategies in your next website project. We analyze, measure, and equip you with hands-on advice and effective strategies to achieve substantial and measureable success. Click Performance Group can take your website revenues to the next level.

We know how to grow your revenues with our proven techniques and proprietary knowledge. For more than six years, we have successfully implemented strategies that helped our clients to achieve substantial revenue increases. This gives us the confidence to offer a completely commission-based approach with literally ZERO up-front expense.

  • We measure and analyze your website(s) past and current AdSense activities and provide a scenario of your potential revenue using our SRO techniques.
  • We integrate the most recent Best-Practice approaches.
  • We provide technical support (HTML, CSS, JS) to implement our recommendations.
  • We supply you with daily website revenue controlling and reporting.

Is Site Revenue Optimization (SRO) for me?
If your website publishes or aggregates content, classifieds, job postings and/or paid or unpaid ads, we can open to the door to substantial revenue increases.We are Google AdSense CertifiedWe are one of only three companies that have earned the Google AdSense Certification. Our close working relationship with Google offices in the USA and worldwide enables us to provide our clients with valuable premium features and other unique benefits.

Contact us today!

We’ll be happy to discuss with you how we can help you make more money with AdSense. Feel free to text, call, or email. With offices in Germany and the USA, we are here for you.

Christoph Adler, CEO
christoph@click-performance.com

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YAC

YAC
www.yacmedia.com

Yac Media is a division of j2 Global Communications, Inc and provides 3 different Revenue Partner Proposition services to the digital and printed publishing industries.

-The Classified Response Service (CRS)- Private Ads.
-The Call Referral and Tracking Service (CRTS)- Trade Ads and Directories
-The Talk Safe Service (TSS)- Dating and Personal Ads

Yac Media is a division of j2 Global Communications, Inc and provides 3 different Revenue Partner Proposition services to the digital and printed publishing industries.

-The Classified Response Service (CRS)- Private Ads.
-The Call Referral and Tracking Service (CRTS)- Trade Ads and Directories
-The Talk Safe Service (TSS)- Dating and Personal Ads

Classifieds Response Service (CRS)
Classifieds Response Service, or CRS, is a service for all media owners running classified advertising from any visible media. Our fully automated service provisions a pool of telephone numbers for your specific outlet. When a customer places an advert within that media, that advertisement can be allocated a telephone number from your pool for the lifetime of that advert. When called by a respondent, the number automatically diverts to the advertiser’s own phone number(s) at no cost to the advertiser. Should the item be sold or the advert not renewed, the number is withdrawn from use for a short period before returning to the pool, ready to be re-issued to a new advertisement.

Benefits to your business

  • A private number for each advertisement gives privacy / security to your customers which will differentiate you from rivals by giving value-added customer service.
  • A share of the net margin from calls made to the advert by respondents is paid to you, providing a previously denied new revenue stream, even on free ads
  • Call reporting provides a detailed overview of calls to adverts enabling you to focus your resources in the most profitable areas for you
  • Call report analysis also enables up-sell and cross-sell opportunities, generating incremental revenues
  • Once set up, the service is free to you and your advertiser, which will encourage service uptake and repeat business
  • The ‘set/sold’ feature allows you to play a recorded ‘sold’ message to the caller if the item is no longer available, promoting your exposure via superior service level
  • Each respondent to an advert can be greeted with a personalised message specific to your publication, thus enhancing your service and brand name

Benefits to your advertisers

  • Making this service available to each customer provides immediate enhanced service levels
  • Publisher supplied numbers means advertisers don’t have to publish their private home or mobile number, thus protecting privacy
  • Set/Sold feature has a self-service facility, so advertisers can immediately turn the advert off and stop all further unwanted calls as soon as the item is sold
  • Incoming calls can ‘hunt’ from a landline to a mobile, so advertisers don’t miss calls, ensuring your advertiser engages all potential purchasers
  • A datasheet about our Classified Response Service is available to download in PDF format.

Call Referal and Tracking Service (CRTS)
This service gives the media owner the facility to substitute each of the contact numbers within the records of their database with one of our numbers. These numbers enable our platform to track the time, date and duration of every call providing ‘Point of proof advertising’ and produce a revenue stream when the numbers are called. Our pin system allows contact with directory databases containing in excess of 2 million records.

Talk Safe Service (TSS)
Talk Safe Service, or TSS, is a service for all media owners offering personals or dating services from any visible media. Our fully automated service provisions a pool of telephone numbers for your specific outlet. These numbers may then be assigned to members of your site to hand out to potential suitors without ever revealing any private telephone numbers.

Benefits to your business

  • A private number for each member gives privacy / security to your customers which will differentiate you from rivals by giving value-added customer service.
  • A share of the net margin from calls made to your members is paid to you, providing a previously denied new revenue stream
  • Call reporting provides a detailed overview of calls to adverts enabling you to focus your resources in the most profitable areas for you
  • Call report analysis also enables up-sell and cross-sell opportunities, generating incremental revenues
  • Once set up, the service is free to you and your members, which will encourage service uptake and repeat business

Benefits to your members

  • Making this service available to each customer provides immediate enhanced service levels
  • Service supplied numbers means members don’t have to publish their private home or mobile number, thus protecting privacy
  • Incoming calls can ‘hunt’ from a landline to a mobile

How can you learn more?
For more information, testimonials and case studies, or for a free consultation, please contact us either at damon.scott@yac.com or via phone at +44 (0)789-123-7636 or come chat with us in Prague! We look forward to learning about your business and working together to create the right solution for your business.

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Gravity R&D Logo

Gravity R&D
www.gravityrd.com

Have you ever wondered how:

-Netflix recommends movies or shows you might like?
-Amazon or Schibsted show you ‘people who bought / viewed this item’?
-News sites show you articles based on what you prefer, without telling them?

How can your classifieds site benefit from personalised recommendations?

Personalised content recommendations and re-targeting boost visitor engagement for all kinds of online businesses, especially for classified media sites. This boost can best be expressed by Key Performance Indicators (KPIs) such as an increase in Click-Through Rate by over 300%, Page Views by 15 to 20%, Ad Replies (or contact requests) by 10%, and in case of personalised re-targeting: an increase in the number of unique visitors.

Have you ever wondered how:

-Netflix recommends movies or shows you might like?
-Amazon or Schibsted show you ‘people who bought / viewed this item’?
-News sites show you articles based on what you prefer, without telling them?

How can your classifieds site benefit from personalised recommendations?

Personalised content recommendations and re-targeting boost visitor engagement for all kinds of online businesses, especially for classified media sites. This boost can best be expressed by Key Performance Indicators (KPIs) such as an increase in Click-Through Rate by over 300%, Page Views by 15 to 20%, Ad Replies (or contact requests) by 10%, and in case of personalised re-targeting: an increase in the number of unique visitors.

Across almost all possible touchpoints of these sites, Gravity R&D supports the whole visitor lifecycle by boosting user engagement along a completely personalised user journey. Based on real-time working algorithms that learn visitors’ tastes on-the-fly, they deliver relevant and device-aware content to every individual, one-off and returning visitors alike.

Gravity R&D has repeatedly demonstrated its excellence in innovative solutions and Big Data. The company’s approach to personalisation received the 2012 “Show me the Money” innovation award from the International Classified Media Association (ICMA), and the team achieved the highest overall score at the Netflix Prize contest, the most important competition of recommendation algorithms worldwide. Gravity R&D’s classifieds personalisation solution is currently used by the leading classifieds sites on 4 continents.

For more information, please visit Gravity’s booth and attend their workshop „Personalized retargeting on classified ad sites” on 15th Nov, 12:00 – 12:45 pm!

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ISV

ISV
www.isv-gmbh.de

ISV GmbH specializes in Classified Markets and offers powerful, high quality, innovative software solutions in mobile, online and print allowing our customers to remain competitive in a changing marketplace.

We welcome you to discuss with us our new approach to the classified market at the ICMA conference in Prague.

ISV GmbH specializes in Classified Markets and offers powerful, high quality, innovative software solutions in mobile, online and print allowing our customers to remain competitive in a changing marketplace.

Our comprehensive Mobile Framework allows publishers to swiftly and effectively start their own mobile services. It’s quick, it’s easy, it’s cost-effective, and it’s perfect for publishers aiming at strengthening their brand and customer base in the growing mobile market. Our Mobile Framework is available for the major mobile platforms iOS, Android, Windows Phone 7.

Our standard product AVUS 21 sets the industry criteria for the efficient ad-taking, production and invoicing of classified ads. AVUS 24/7 bundles AVUS 21 functionality in web services and prepares them for output over your web interface or other online channels.

With a team of highly specialised and experienced software engineers, ISV supports customers in 15 countries all over the globe, many of them major players in their regional markets.

ISV GmbH is headquartered in Berlin, Germany. ISV’s Canadian subsidiary Suva Media Systems Inc. operates out of Toronto, Ontario.

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Moboom

Moboom
www.moboom.com

Moboom is a global technology company specialising in Mobile Web. The Responsive Web platform encapsulates a Mobile CMS where publishers, agencies and any company needing to optimise their sites for Mobile – can easily manage their content and create responsive sites that render pixel perfect onto any device – Tablet, Smart-phones, Feature-phones and PC.

Moboom is a global technology company specialising in Mobile Web. The Responsive Web platform encapsulates a Mobile CMS where publishers, agencies and any company needing to optimise their sites for Mobile – can easily manage their content and create responsive sites that render pixel perfect onto any device – Tablet, Smart-phones, Feature-phones and PC.

The responsive design capabilities ensures that consumers accessing a publisher’s content have an optimal experience regardless of device. The publisher can also utilise a single url and have the site adjust automatically per device, ensuring the brand is protected. The Moboom platform is a true Software-as-a-Service, offering competitive rates that includes cloud based hosting with Rackspace – billing is conducted monthly on a Credit Card.

The business is headquartered in Perth, Australia, the development team is based in Silicon Valley and have sales operations around the globe as well as a global network of customers. To experience responsive design check out our site www.moboom.com – we don’t mind what device you have (try it on a few).

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