Sales Lab

Park Plaza Victoria Hotel


The Sales Lab 2008 will be at the 4* Park Plaza Victoria hotel located directly across from Centraal Station in Amsterdam. A very lively area, right in the heart of Amsterdam.

Room Rate:
€ 200 Single room
€ 217 Double room

Rate is per room per night, including breakfast. Excluding 5% city tax.

Hotel Address

Damrak 1 – 5
1012 LG Amsterdam

The Netherlands
Tel.: +31 20 623 4255
Website: www.parkplaza.com



Sales Lab

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Some people might need a visa to visit Amsterdam. Please contact your nearest Dutch embassy, high commission or consulate to find out if you need a visa.

Click here for contact details of some of the Dutch embassies in the world.

If you need any assistance in requiring a visa to enter The Netherlands, or if you need an official invitation from ICMA Head Office please send the following information to Shay Klomp Bueters at s.klompbueters@icmaonline.org:


1. full name as mentioned in passport
2. arrival date in The Netherlands
3. departure date from The Netherlands
4. passport no.
5. date of birth


Once we have received this information we will make sure that you will receive an invitation letter from ICMA Head Office as evidence to substantiate the purpose of your journey.



Sales Lab


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The easie st way to get from Schiphol airport to the Park Plaza Victoria hotel is to take the train from Schiphol Airport to Centraal Station which run every 15 minutes. The total journey will take approximately 15 minutes. You will need to purchase your train ticket at the various free-standing ticketing machines on the main level of the airport. The train to Centraal Stati on will cost approximately € 4. After purchasing your ticket you will need to take the escalators down to the train platform. Click here for more NS travel information. From Centraal Station, you can easily walk to the hotel, which will take 5 minutes.


Conexxion Shuttle Bus

There is also an airport shuttle bus available. Tickets can be purchased at the Conexxion desk on Schiphol Plaza. This service charges € 13.50 from Schiphol airport to the Park Plaza Victoria hotel (most current information) and the duration of the journey is estimated to take 1 hour. Click here for more information.


If you decide to take a taxi, kindly note the journey will take approximately 40 minutes depending on traffic and the estimated cost is € 45 for the one way trip, again this is dependent on traffic, etc. There are plenty of taxis at Schiphol, thus you do not need to reserve one ahead of time.