Social media plans and timelines

This month I asked some ICMA members what their strategies were for the next few months in the social media landscape.

For some companies the industry is shrinking and we’re in defensive mode — keeping our current users happy is priority number one.  But for other companies the goal is to employ offense as the best defence.We’re constantly coming up with new and interesting ways to intrigue and interest our audience. Take markt.de for example, by combining the “freemium” model to an upgraded shopping experience with shopping carts and check outs, they’re giving professional sellers a whole new reason to stay and keep posting ads. These sellers then spread the word through social media to new users as well.

However, these new features can take months to plan, develop and test. Can we expect the same from social media? Does it also take months to develop and does the atmosphere change at the same rate?  There are arguments on either side of the debate, but for the classified industry I’d say it’s the same idea as our regular business, just in hyperdrive.