Olivia FontelaHead of Marketing
Olivia is an experienced has a proven experience in both B2B and B2C across Tourism, FMCG and Tech industries. Started her career in London, then moved to Barcelona and Mallorca. Worked for TUI Travel or InfoJobs.
Deep knowledge of Digital and offline marketing strategies used wisely in combination.
Areas of experience:
– Hands-on experience designing and developing marketing campaigns from building an strategic vision up to the Operational stage.
– Lead and guide the Digitalization Transformation including launching CRM, Emailing, social media.
– Digital Marketing: Strategic SEO partnerships, Social Media, SEO, SEM, Branding campaigns, Lead generation, Improving CTR, Blogging.
– Media buying experience (spots TV, printing.. all BTL and also Digital marketing: SEO; SEM, CRM; blogging, Social Media).
– Promotional Marketing: Co-marketing, promotions and Special Offers.
– Corporate marketing and branding.
– Used to deal with external agencies: Branding, PR and Events , Creative, MK research agencies.