I’m not a designer by trade but have in many instances had to design something; flyers, ads, banners and websites. I’ve managed to get by with the basics so any tips I get on design are always welcome. I recently read a blog in SEOmoz.com titled 6 Essential PPC Landing Page Optimizations. These design tips were written for Landing Pages but can easily be applied to any type of advertising.
They were all great tips but Tip #2 was an a-ha moment for me. Choosing the right image for your landing page is always important but more so when you want your audience to pay attention to what it is you want them to do. This tip suggests choosing a image that has the person in the picture looking at whatever it is you want your audience to see… eye contact is important not only when you meet someone but also when you want them to look at something – just like pointing.
If someone stands in the middle of a room and looks straight up – what will you do? You’d look up as well to see what they where looking at. The same idea applies in design… not a proven scientific fact but worth a shot!
Gabriela Martin del Campo is Director of Strategic Operations for El Clasificado and chair of the ICMA Future Leaders Network