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Consumer Content Consumption Habits and What They Mean for Mobile Classified Content Producers in 2012
WEDNESDAY 15 FEBRUARY 2012 10.00EST/16.00 AMSTERDAM

ICMA and Ad-ition are partnering once again to bring you the 2nd webinar in a 3 part series. With the likes of smart mobile devices being so readily available and engrained in the lives of so many consumers, content producers and publishers are now forced to think twice about their mobile offering, functionality and overall user experience. Instead of the existence of a branded mobile app being your differentiator, the defining factor now becomes how you can better engage your mobile customers, to keep them coming back and syndicating your content to their peers.

Throughout the webinar we will review:

  • User consumption data and content set consumption facts and figures
  • Examples of best-in-breed content, navigation, functionality and overall design elements
  • Thoughts on what the ‘perfect world’ classified mobile app should include
  • Ideas on how to build a long-lasting relationship with mobile users, through keeping them engaged

 

COST
We are offering this webinar FREE for members! Non-members can attend on a nominal fee of €49.

*Note: Once you register you will be sent audio information.

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