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Digital Marketplaces

Sharing Best Practices Conference

Zürich, Switzerland

19-21 November, 2025 Registration is now open

All Verticals. All Niches. One Tight-Knit Community.

Agenda

Agenda for November 19-21, 2025 - Zürich, Switzerland conference will be available soon

Wednesday 19 November 2025

Thursday 20 November 2025 @ SMG Swiss Marketplace Group HQ

Friday 21 November 2025 @ SMG Swiss Marketplace Group HQ

This workshop explores how AI is changing the way consumers discover and buy, the rise of zero-click behaviors, and what marketers can do to adapt with new strategies in branding, influence, and performance marketing.

An open, candid conversation for CEOs and senior executives of online marketplaces. In this interactive workshop, leaders will exchange experiences on today’s most pressing challenges, from growth and monetization to technology and team dynamics. The session offers a unique peer-to-peer format that feels both practical and supportive, giving participants fresh insights and shared strategies they can take back to their organizations.

15:00

Presentation

DMA Board of Directors

AI in Marketplaces: Insights from the DMA Industry Survey 2025

How are digital marketplaces adopting and investing in AI today? What challenges and opportunities are shaping its use? In this session, we’ll present the key findings from the DMA Industry Survey 2025 on AI in marketplaces. Drawing on input from leaders across the industry, the report highlights adoption trends, practical applications, and the road ahead for marketplace innovation. Participants will gain a data-driven overview of where the industry stands and what to expect next.